Realbox
5 known investors
Indian B2B analytics company whose Pulse dashboard delivers real-time business intelligence to offline retail and hospitality operators.
Also known as RealBox Data Analytics · Realbox Data Analytics Private Limited
Investors · 5
Also in the syndicate · 4
Company profile
researched Aug 2026Realbox, legally Realbox Data Analytics Private Limited, is an Indian enterprise technology company that builds business intelligence and predictive analytics software for offline businesses. Its flagship product, Pulse, is a business dashboard that installs on top of an existing point-of-sale system and delivers business summaries and key performance metrics to decision-makers on mobile devices in real time, with the stated aim of increasing revenue and reducing risk. The company positions Pulse as requiring no change to a customer's existing technology stack: it can be installed remotely and, per the company's description, needs no third-party hardware or software support.
The company also markets embedded business intelligence, presenting itself as a way to integrate analytics and data visualisation directly into a customer's own enterprise platforms and product workflows, with a no-coding, business-user-oriented implementation and a free proof of concept. After its 2016 financing, Realbox said it would develop a "smart store" concept intended to support business growth across retail, hospitality and cinema outlets.
Founding story
Realbox Data Analytics was founded in April 2015 by Saurabh Moody, Arjun Sudhanshu and Preksha Kaparwan. Moody is a Microsoft alumnus and data scientist who had worked with retailers and organisations including Target and USPS; Sudhanshu, who serves as co-founder and CTO, had worked at Saas Info Labs and Tata Consultancy Services; and Kaparwan was previously a lecturer at IHM Chandigarh.
Business model
B2B software sold to enterprises and offline retail, hospitality and cinema operators.
Subscription-based software revenue.
Traction
At the time of its 2016 round the company said it served large corporate clients and set a target of bringing its "smart store" concept to 5,000 outlets within 18 months. Employee-count listings range from 7 to a band of 21-40 depending on the source.
Latest developments
The most recent disclosed financing remains the $300,000 pre-Series A announced in October 2016.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
An early-stage Indian enterprise-tech company in the analytics and business intelligence segment, characterised in funding databases as seed/early stage with roughly $300,000 raised.
Positions its analytics layer as installable on top of any existing POS system without hardware changes or coding, delivering real-time mobile KPI reporting for physical, offline businesses rather than online data logs.
Technology
Business intelligence and predictive analysis tooling that layers on top of existing point-of-sale systems. Pulse aggregates transaction and operational data and surfaces summaries and KPIs on mobile devices in real time; the company states the product can be deployed remotely without additional hardware or third-party software, and its embedded BI offering is marketed as requiring no coding.
Go-to-market
Direct enterprise sales supported by a free proof-of-concept offer and fast implementation claims; expansion targeted at multi-outlet retail, hospitality and cinema chains.
Offline businesses including retail chains, hospitality operators and movie theatres, as well as large corporate clients and enterprises seeking embedded analytics in their own platforms.
Geography
Headquartered in Noida, Uttar Pradesh, India.
History
The company was founded in 2015 and by October 2016 had raised a $300,000 pre-Series A round led by angel network Hyderabad Angels, with participation from several individual investors. At the time of the raise the company said it served large corporate clients and planned to extend its "smart store" offering to 5,000 outlets, including movie theatres and retail and hospitality businesses, over the following 18 months. Realbox was a finalist in YourStory's TechSparks Tech30 cohort.
Risks & controversies
Investor commentary at the time of the 2016 round noted that offline data capture is less straightforward than online data logging and that the company's outlook depended on converting a large number of paid subscriptions. Reported employee counts and headcount ranges differ across public profiles.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsRealbox Data Analytics Pvt. Ltd. raised $300,000 (Rs 2 crore) in a pre-Series A round from Hyderabad Angels, with participation from Alok Mittal (ex-MD, Canaan Partners), Zostel CEO Dharamveer Singh Chouhan, JLL director Shubranshu Pani and vCommission. Proceeds were earmarked for developing a "smart store" concept.
$300K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- About RealBox.info | Streaming, Torrenting, and Privacy Expertsrealbox.info · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Realbox do?
- Indian B2B analytics company whose Pulse dashboard delivers real-time business intelligence to offline retail and hospitality operators.
- Who are Realbox's investors?
- Realbox's investors include Hyderabad Angels.