/Companies

Reaction

Austin, US · Founded 2013 · Delaware corporation · 8 known investors

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Founders & leadership

Reaction was founded in 2013 by Michael McDaniel.

MMMichael McDaniel
Michael McDanielFounder
GW
Graeme WaitzkinExecutive
MS
Mikael SilvantoNamed on SEC filing

Board

JF
John FrankelBoard director

Investors · 8

Also in the syndicate · 4

Hanaco VenturesJerusalem Venture PartnersKCK CapitalMorgan Creek Digitallead

Funding

SEC filings, press & company announcements

$5.6M disclosed across 4 of 5 rounds · 2014–2023

▶$3.5MraisedJan 2015 · 18 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John FrankelDirector
  • Mikael SilvantoDirector
  • Graeme WaitzkinExecutive Officer
  • Michael McDanielExecutive Officer, Director, Promoter
Offering amount
$11M
Amount sold
$3.5M
Proceeds to insiders
$61.9K
First sale
Jan 2015
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$100KraisedApr 2014 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael McDanielExecutive Officer, Director
  • Graeme WaitzkinExecutive Officer
  • Mikael SilvantoDirector
  • John FrankelDirector
Offering amount
$500K
Amount sold
$100K
First sale
Mar 2014
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$437.5KraisedMar 2014 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mikael SilvantoDirector
  • Michael McDanielExecutive Officer, Director, Promoter
  • John FrankelDirector
Offering amount
$500K
Amount sold
$437.5K
First sale
Feb 2014
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.5MraisedFeb 2014 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael McDanielExecutive Officer, Director, Promoter
Offering amount
$1.6M
Amount sold
$1.5M
First sale
Jan 2014
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

Who founded Reaction?
Reaction was founded by Michael McDaniel in 2013.
Who are Reaction's investors?
Reaction's investors include Atreides Management, BlueRun Ventures, Exor, GV (Google Ventures).
How much funding has Reaction raised?
Reaction has disclosed $5.6M raised across 4 of its 5 known rounds.
Where is Reaction headquartered?
Reaction is headquartered in Austin, US.