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Rastro

YC S24

London, GB · Founded 2024 · 3 employees · 3 known investors

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Rastro pulls product data from supplier feeds, PDFs, and manufacturer sites to create clean, enriched product catalogs ready for PIM systems. The platform serves distributors and manufacturers seeking to automate catalog management and product information enrichment.

AI & Machine LearningData & InfrastructureE-commerceEnterprise SoftwareSaaSArtificial IntelligenceManufacturingRetail TechRetailUnited KingdomEurope

Founders & leadership· Y Combinator alumni (S24)

Rastro was founded in 2024 by Baptiste Cumin, Augustin Baudoin, and Papa Sougou Wele.

BCBaptiste Cumin
Baptiste CuminCEOBaptiste Cumin spent six years as a Staff AI Engineer on Shopify's catalog team before founding Rastro, a product platform for retailers.
ABAugustin Baudoin
Augustin BaudoinFounderAugustin Baudoin held operations roles at Uber and data science positions at Criteo and the French government before becoming COO at Rastro.
PSPapa Sougou Wele
Papa Sougou WeleFounderPapa Sougou Wele is CTO at Rastro, a platform for retailer product launches.

Investors · 3

StemAI VCreported$250K

How we know: Y Combinator's founder network · Not right? Tell us

Sunset Venture PartnersreportedLos Angeles

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 5

matagoraMatagora is a Shopify consulting and migration firm that helps independent retailers optimize their ecommerce stores and workflows. Founded by entrepreneurs with hands-on retail experience, the company specializes in managing complex Shopify store migrations and providing ongoing technical support to small retailers competing with larger operators.
DealyzeDealyze provides in-store digital loyalty and referral management software for small retailers, combining customer rewards programs with marketing automation to increase repeat purchase behavior.
Standard AIStandard AI provides computer vision intelligence for physical retail stores using existing camera infrastructure. The platform delivers privacy-safe, real-time insights about shopper behavior, media effectiveness, and store performance to help retailers optimize layouts, promotions, and operations.
CaperCaper builds AI-powered smart shopping carts equipped with GPS and computer vision for grocery stores. The carts enable self-checkout and in-store analytics for retailers.
InokyoInokyo provides cashierless checkout technology for physical retail stores.

Companies working in the same space as Rastro.

Legal entities · 1

corporate structure
Rastro, Inc.

Companies House · registry record

View on Companies House ↗
Registered name
RASTRO LTD
Company number
13484623
Status
Active
Company type
Private limited company
Incorporated
30 Jun 2021
Registered office
475 Bethnal Green Road, London, E2 9QH
Nature of business (SIC)
47250 — Retail sale of beverages in specialised stores47290 — Other retail sale of food in specialised stores
Accounts
last made up to 31 Dec 2025 · next due 30 Sept 2027
Confirmation statement
last made up to 29 Jun 2026 · next due 13 Jul 2027

Current officers · 3

  • Bárbara Abelleira Picos — director, appointed 30 Jun 2021
  • Carlos Del Barrio Gámez — director, appointed 30 Jun 2021
  • Rodrigo Jerez Bauzán — director, appointed 30 Jun 2021

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Rastro AI: launch products fasterycombinator.com · Nov 2025Rastro: Your personal interior designerycombinator.com · Aug 2024Rastro Funding | Complete Analysis | Extruct AIextruct.ai

Frequently asked questions

What does Rastro do?
Rastro pulls product data from supplier feeds, PDFs, and manufacturer sites to create clean, enriched product catalogs ready for PIM systems. The platform serves distributors and manufacturers seeking to automate catalog management and product information enrichment.
Who founded Rastro?
Rastro was founded by Baptiste Cumin, Augustin Baudoin, Papa Sougou Wele in 2024.
Who are Rastro's investors?
Rastro's investors include Y Combinator, StemAI VC, Sunset Venture Partners.
Where is Rastro headquartered?
Rastro is headquartered in London, GB.