Rastro
YC S24London, GB · Founded 2024 · 3 employees · 1 known investors
Rastro pulls product data from supplier feeds, PDFs, and manufacturer sites to create clean, enriched product catalogs ready for PIM systems. The platform serves distributors and manufacturers seeking to automate catalog management and product information enrichment.
AI & Machine LearningData & InfrastructureE-commerceEnterprise SoftwareSaaSArtificial IntelligenceManufacturingRetail TechRetailUnited KingdomEurope
Founders & leadership· Y Combinator alumni (S24)
Rastro was founded in 2024 by Baptiste Cumin, Augustin Baudoin, and Papa Sougou Wele.
BC
Baptiste Cuminin𝕏FounderBaptiste Cumin spent six years as a Staff AI Engineer on Shopify's catalog team before founding Rastro, a product platform for retailers.
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Augustin Baudoinin𝕏FounderAugustin Baudoin held operations roles at Uber and data science positions at Criteo and the French government before becoming COO at Rastro.
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Papa Sougou WeleinFounderPapa Sougou Wele is CTO at Rastro, a platform for retailer product launches.
Investors · 1
Companies House · registry record
View on Companies House ↗- Registered name
- RASTRO LTD
- Company number
- 13484623
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 30 Jun 2021
- Registered office
- 475 Bethnal Green Road, London, E2 9QH
- Nature of business (SIC)
- 47250 — Retail sale of beverages in specialised stores47290 — Other retail sale of food in specialised stores
- Accounts
- last made up to 31 Dec 2025 · next due 30 Sept 2027
- Confirmation statement
- last made up to 29 Jun 2026 · next due 13 Jul 2027
Current officers · 3
- Bárbara Abelleira Picos — director, appointed 30 Jun 2021
- Carlos Del Barrio Gámez — director, appointed 30 Jun 2021
- Rodrigo Jerez Bauzán — director, appointed 30 Jun 2021
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Rastro do?
- Rastro pulls product data from supplier feeds, PDFs, and manufacturer sites to create clean, enriched product catalogs ready for PIM systems. The platform serves distributors and manufacturers seeking to automate catalog management and product information enrichment.
- Who founded Rastro?
- Rastro was founded by Baptiste Cumin, Augustin Baudoin, Papa Sougou Wele in 2024.
- Who are Rastro's investors?
- Rastro's investors include Y Combinator.
- Where is Rastro headquartered?
- Rastro is headquartered in London, GB.

