Fundraising FoxRare Hare
Memphis, US · 1 known investors
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Spirits Investment Partners (SIP) is an alcohol beverage investment group that creates, develops, and commercializes spirits brands, offering services from product innovation and branding to procurement, supply chain, distribution, compliance, and finance. It operates a Memphis bottling facility and has developed brands including Heaven's Door and Playboy Spirits.
Also known as Rare Hare Spirits · SIP · Spirits Investment Partners
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Spirits Investment Partners (SIP), which operates online as spiritsinvestors.com, is an investment firm focused on the beverage alcohol industry. Since 2015 it has run what it describes as an entrepreneurial ecosystem for the creation, incubation and growth acceleration of early-stage businesses in the spirits sector, spanning categories such as whiskey, tequila and ready-to-drink seltzers. The firm states that it has built relationships across the full spirits supply chain, from grain to glass.
SIP's brand portfolio, as presented on its own site, includes Angel's Envy (2010, Kentucky), Heaven's Door craft whiskey (2018, Kentucky), Kentucky Gold distillery (2023, Pleasureville, Kentucky), Play Hard and Rare Hare under Playboy Spirits (2023, Miami and 2022, Chicago), This Is Stolen / Stolen X (2016, New Zealand), Big Nose Kate whiskey (2024, Santa Fe, New Mexico), 3 Hares tequila (2024, Jalisco, Mexico) and Onda tequila seltzer (2024, Jalisco, Mexico).
Third-party institutional profiles describe the firm as based in Chicago, United States, with an office at 4343 N. Ravenswood Ave., and characterize it variously as a beverage-alcohol investment firm and a venture capital firm.
Business model
SIP operates as an investment and brand-development platform in beverage alcohol, creating and incubating spirits brands and accelerating the growth of early-stage businesses in the category, drawing on supply-chain relationships spanning production through bottling and distribution.
Traction
The company's site lists nine portfolio brands across whiskey, tequila, seltzer and distillery operations, with three of them dated 2024.
▸Full profile — market position, go-to-market, geography, history
Market position
The firm positions itself as a spirits-sector incubator and investor with a multi-brand portfolio across whiskey, tequila and ready-to-drink seltzer categories in the United States, Mexico and New Zealand.
Go-to-market
Early-stage spirits brands and founders seeking capital and operational support, with the resulting branded products sold to end consumers in the beverage alcohol market.
Geography
Listed as headquartered in Chicago, Illinois (4343 N. Ravenswood Ave.), with portfolio brands based in Kentucky, Miami, Chicago, Santa Fe (New Mexico), Jalisco (Mexico) and New Zealand.
History
The firm states it has provided an entrepreneurial ecosystem in the spirits sector since 2015. Its portfolio brands carry launch or vintage years ranging from 2010 (Angel's Envy) and 2016 (This Is Stolen) through 2018 (Heaven's Door), 2022 (Rare Hare), 2023 (Kentucky Gold, Play Hard) and 2024 (Big Nose Kate, 3 Hares, Onda).
Compiled by commissioned research from 13 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filings3 Hares tequila, Jalisco, Mexico, listed in SIP's brand portfolio with a 2024 date.
Big Nose Kate whiskey, Santa Fe, New Mexico, listed in SIP's brand portfolio with a 2024 date.
Onda tequila seltzer, Jalisco, Mexico, listed in SIP's brand portfolio with a 2024 date.
Core American whiskey range finished in French and American oak staves, priced from $99.99 to $199.99, planned to start in Q2 2024.
A 30-year-old single-barrel Canadian whiskey finished in Pineau des Charentes casks.
Kentucky Gold distillery in Pleasureville, Kentucky listed in SIP's brand portfolio with a 2023 date.
Play Hard, a Playboy Spirits brand based in Miami, listed in SIP's brand portfolio with a 2023 date.
Second brand release: an untouched 60-year-old cognac acquired from the Herblot family's vineyard via a rare-goods importer and bottled under the Rare Hare label.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 13
primary sources listed
- Spiritsinvestorsspiritsinvestors.com · web
- Rare Hare | Spirits Investment Partnersspiritsinvestors.com · web
13 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rare Hare do?
- Spirits Investment Partners is a beverage-alcohol investment firm that creates, incubates and scales early-stage spirits brands.
- Who founded Rare Hare?
- Rare Hare was founded by Marc Bushala.
- Who are Rare Hare's investors?
- Rare Hare's investors include Cleveland Avenue.
- Where is Rare Hare headquartered?
- Rare Hare is headquartered in Memphis, US.