Rapportlabs
Founded 2020 Β· 199 employees on LinkedIn Β· 7 known investors
Rapport Labs operates Quinit (νΈμ), a lifestyle commerce platform targeting Korean consumers in their 40s and 50s, spanning categories such as luxury goods, underwear, golf, outdoor, and living/home products. The company is based in South Korea and focuses on merchandising, brand development, and commerce operations for this demographic.
Also known as Rapport Labs Β· λΌν¬λ©μ€
Investors Β· 7
Also in the syndicate Β· 3
Company profile
researched Aug 2026Rapportlabs is a South Korean company that operates lifestyle and commerce services aimed at consumers in their 40s and 50s, a demographic it describes as Korea's largest and highest-spending consumer segment. Its main service, Quinit (νΈμ), launched in September 2020, and a second service, Paldogam (νλκ°), launched in March 2022.
The company positions itself as building a "super app" for the 40s-50s demographic, with stated targets of 8 million monthly active users and more than KRW 3 trillion in transaction volume within two years, against a target market it sizes at a minimum of KRW 20 trillion. It states that its transaction growth comes from customer retention rather than marketing spend, and reports adding KRW 10 billion in operating profit despite difficult market conditions.
Beyond its consumer services, Rapportlabs has expanded through affiliated entities: Rapport Table (λΌν¬ν μ΄λΈ), which raised its own pre-A and Series A rounds before being merged into the company in December 2024, and Rapport Studio (λΌν¬μ€νλμ€), incorporated in January 2024. The company maintains a public GitHub organization with a small number of repositories, mostly forks of open-source tooling such as a Kafka management UI and Claude Code GitHub Actions, plus an internal helper for installing MCP.
Business model
Rapportlabs runs consumer-facing commerce and lifestyle services, generating transaction volume through its apps rather than relying on marketing-driven growth; the company states that its GMV growth is sustained by customer retention. It has built a multi-service structure, including Quinit and Paldogam, and has created and consolidated affiliated entities such as Rapport Studio and Rapport Table.
Traction
The company reports five years of continuous growth since launching Quinit in 2020, KRW 10 billion in added operating profit, and a record transaction volume during its November 2025 Black Friday event. It targets 8 million MAU and over KRW 3 trillion in transaction volume within two years.
βΈFull profile β market position, go-to-market, geography, history
Market position
Rapportlabs describes the Korean 40s-50s consumer segment as the country's largest and most purchasing-powerful market and characterizes itself as the leading and effectively singular player serving it. It was designated a pre-unicorn in June 2024 and named to Forbes Korea's list of 50 high-growth Korean startups in July 2025.
The company describes itself as the sole significant player focused on the Korean 40s-50s consumer market and emphasizes retention-driven, rather than marketing-funded, transaction growth.
Go-to-market
Rapportlabs reaches consumers directly through its mobile services, and runs large promotional events such as Black Friday sales, which produced its highest recorded transaction volume in November 2025.
Korean consumers in their 40s and 50s.
Geography
Operations are centered in South Korea, serving Korean consumers.
History
The company launched Quinit in September 2020. In July 2021 it reported cumulative Series A investment of KRW 16.5 billion from investors including SoftBank Ventures and Atinum Investment, followed by a KRW 36 billion Series B in February 2022 with participation from SoftBank and Kakao Ventures, and a KRW 34.2 billion Series B2 in July 2023 with Altos Ventures among the investors. In March 2022 it launched Paldogam, and its affiliate Rapport Table raised a KRW 3.5 billion pre-A round in May 2022 and a KRW 3.5 billion Series A in May 2023. Rapport Studio was incorporated in January 2024, the company was selected as a pre-unicorn in June 2024, and Rapport Table was merged in December 2024. In July 2025 it was included in Forbes Korea's list of 50 high-growth Korean startups, and in November 2025 it reported a record Black Friday transaction volume.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 9
launches, deals, and filingsThe company reported its highest-ever transaction volume during its November 2025 Black Friday event.
Rapport Table (λΌν¬ν μ΄λΈ) raised KRW 3.5 billion in a Series A round with participation from Futureplay and others.
Subsidiary/affiliate Rapport Table (λΌν¬ν μ΄λΈ) raised KRW 3.5 billion in a pre-A round with participation from SoftBank Ventures and others.
Rapportlabs launched Quinit, its commerce service for Korean consumers in their 40s and 50s.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- Rapportlabsrapportlabs.kr Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rapportlabs do?
- Korean operator of Quinit and Paldogam, lifestyle commerce services targeting consumers in their 40s and 50s.
- Who are Rapportlabs's investors?
- Rapportlabs's investors include Atinum Investment Co. Ltd., Altos Ventures, Kakao Ventures, SoftBank Group.