Rain the Growth Agency
1 known investors
Find your way into Rain the Growth Agency
35 people in our graph share verified history with the Rain the Growth Agency team — schools, employers, funds. One of them is your warm intro.
Chris Gardnerunlockedknows Michelle Cardinal · together at University of Massachusetts Amherst (overlapped)
×10knows the team · via University of Massachusetts Amherst
knows the team · via Cmedia
Rain is a growth marketing agency that combines brand strategy with performance media, offering integrated services across strategy, media buying, creative, and analytics with a specialization in video advertising (linear TV, CTV, addressable, programmatic, and YouTube). It serves growth-focused consumer brands, using AI-enabled proprietary tools built on media performance data to guide spend and measurement.
Founders & leadership
MC
Michelle CardinalinFounder · ChairwomanMichelle Cardinal founded Cmedia in 1998 before merging it with Respond2 in 2004 to form R2C Group, which later became Rain Agency, a women-founded growth marketing firm. She holds a BA in Communication from the University of Massachusetts at Amherst and has built multiple companies over a 35-year career in advertising and media.
Investors · 1
Frequently asked questions
- What does Rain the Growth Agency do?
- Rain is a growth marketing agency that combines brand strategy with performance media, offering integrated services across strategy, media buying, creative, and analytics with a specialization in video advertising (linear TV, CTV, addressable, programmatic, and YouTube). It serves growth-focused consumer brands, using AI-enabled proprietary tools built on media performance data to guide spend and measurement.
- Who founded Rain the Growth Agency?
- Rain the Growth Agency was founded by Michelle Cardinal.
- Who are Rain the Growth Agency's investors?
- Rain the Growth Agency's investors include Nautic Partners.