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Radd
Techstars '21Tel Aviv, IL · Founded 2023 · 4 employees on LinkedIn · 3 known investors
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Israeli eCommerce intelligence platform offering AI video-based story reviews and live shopping broadcasts for online brands.
Also known as radd content · radd.
Investors · 3
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · research · calcalistech.com · Not right? Tell us
Also in the syndicate · 1
Company profile
researched Sep 2026radd. is an Israeli eCommerce intelligence platform built around user-generated video content. Its core product lets shoppers upload short "story reviews" of products, which are displayed on brand storefronts and personalized on the user side, while the brand receives automated insights derived from customer behavior on the site. A second product line, radd. LIVEcasts, enables influencers to run live broadcasts that route traffic directly to a brand's eCommerce site.
The company positions the offering as a way for online brands to address traffic, engagement and conversion. It reported that story reviews lift engagement and conversion by more than 15% month over month, and that LIVEcasts raise traffic, engagement and conversion by over 700%. As of March 2022 the product was live on Shopify with a range of pricing plans, with additional eCommerce platform integrations planned. The company had six employees at that time and was hiring a product manager, sales manager and full-stack developer.
Founding story
Co-founders Sivan Baram (CEO) and Natalie Staub (CMO) have been friends since the age of five, having grown up together in Yokneam Hamoshava in Israel's Jezreel Valley before Staub moved to London at age 10. Both worked as digital marketing and eCommerce professionals and started the company together in 2019 to help online brands leverage and measure user-generated content. radd. is Baram's second startup; Staub is also a senior lecturer in marketing and research methods at a university in London.
Business model
radd. sells a software platform to online brands through eCommerce marketplaces, offering a selection of pricing plans, with lower tiers aimed at small and medium-sized merchants and more advanced plans targeted at larger brands.
Subscription pricing plans sold through eCommerce platform app listings, starting with Shopify.
Traction
As of March 2022 the product was live on Shopify with multiple pricing plans and additional platform integrations underway. The company reported that story reviews increase engagement and conversion by over 15% month over month and that LIVEcasts increase traffic, engagement and conversion by over 700%. Headcount stood at six.
Latest developments
In March 2022 the company closed a $200,000 pre-seed investment, bringing total funding to $700,000, and stated it was raising a $3 million Seed round to scale R&D, marketing and sales.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in the eCommerce user-generated content and product review tooling space; the company states that reviewing apps and live shopping options exist separately but that it is not aware of video-based reviewing tools that also include a live broadcast option.
Combination of video-based product reviews with live broadcast functionality, personalization of review content on the shopper side, and automated behavioral insights delivered back to the brand.
Technology
An AI, video-based reviewing technology that personalizes customer-uploaded story reviews for site visitors and generates automatic insights for brands based on on-site customer behavior, together with a live broadcast (LIVEcast) capability.
Go-to-market
Distribution through eCommerce platform app ecosystems — initially Shopify, with additional platforms planned — using self-serve plans to reach SMBs and upsell larger brands to advanced tiers; funds raised were earmarked for marketing, sales and R&D.
Online retail brands, with large eCommerce brands as the primary target and SMB merchants acquired through eCommerce platform app stores.
Geography
Israel-based company serving online brands via eCommerce platforms; co-founder Natalie Staub is based in London.
History
Founded in 2019 by Sivan Baram and Natalie Staub. By March 2022 the company had raised $700,000 in total across pre-seed financing, backed by Sarona, Techstars and StarFund, and was live on Shopify while seeking a $3 million Seed round.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company reported a $200,000 pre-seed investment in March 2022, with Sarona, Techstars and StarFund listed as investors, and said it was raising a $3 million Seed round for R&D, marketing and sales.
$200K source ↗
radd. reported its eCommerce intelligence platform was live on Shopify with a selection of pricing plans and that additional eCommerce platform integrations were planned.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- radd. founders: “We have been best friends since we were five years old” | Ctechcalcalistech.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Radd do?
- Israeli eCommerce intelligence platform offering AI video-based story reviews and live shopping broadcasts for online brands.
- Who are Radd's investors?
- Radd's investors include Techstars, Sarona Ventures.
- Where is Radd headquartered?
- Radd is headquartered in Tel Aviv, IL.