QuitCarbon
San Francisco, US · Founded 2022 · 12 employees on LinkedIn · 2 known investors
QuitCarbon provides free guidance and contractor matching for residential clean energy upgrades including heat pumps, solar, EV chargers, and electrification projects. The company partners with federal, state, and municipal energy programs to help homeowners access tax credits, rebates, and qualified installers.
Also known as Quit Carbon
Investors · 2
Company profile
researched Aug 2026QuitCarbon is a San Francisco-based social enterprise, founded in 2022, that helps homeowners plan and carry out residential electrification and clean energy upgrades at no cost to the homeowner. Its scope covers heat pumps and mini splits, heat pump water heaters, induction cooking, heat pump dryers, solar and battery storage, rewiring and electrical panel upgrades, insulation and windows, and EV charging.
The service follows a three-step process. Homeowners first supply details about their property, appliances and priorities, including securely shared utility usage data and photos. QuitCarbon then produces a personalized home electrification plan showing recommended projects, cost range estimates, projected utility bill and carbon savings, and applicable rebates and incentives, reviewed with a dedicated Clean Energy Coach. When the homeowner is ready, QuitCarbon introduces a vetted local contractor from its network and benchmarks the resulting bid to check scope and pricing; it also reviews bids from non-partnered contractors and periodically updates plans as new rebates or sales appear.
The company states it is an ENERGY STAR partner — describing itself as the first and only such partner providing no-cost assistance with clean energy upgrades — and a partner of federal, state and municipal energy programs. It also serves on the Implementation Working Group for a proposed rule to ban the sale of gas furnaces and water heaters in the San Francisco Bay Area.
Founding story
QuitCarbon was founded in 2022 by Cooper Marcus, who serves as CEO under the title "Chief Quitter," as a social enterprise aimed at helping households move off fossil fuels and make homes safer, more comfortable and more climate-friendly.
Business model
QuitCarbon delivers its planning, coaching and contractor-matching service free to homeowners and monetizes on the other side of the marketplace. Revenue comes from referral commissions paid by partner contractors — drawn from those contractors' existing sales and marketing budgets — when QuitCarbon connects them with homeowners, and from prizes and grant funding awarded by government bodies for accelerating electrification. The company also offers partnerships with nonprofits and community groups, including arrangements under which partner organizations can earn donations from QuitCarbon.
Two stated revenue streams: contractor referral commissions, and competitive prizes and grants from government organizations including the US Department of Energy, the California Energy Commission, the City and County of San Francisco, the City of Santa Monica, the City of San Jose and 3C-REN, some of it awarded for electrification outreach and engagement in specific regions such as the Central Coast.
Traction
The company reports having provided no-cost expert guidance to more than 10,000 homeowners across California within a few years of founding, a 4.8 rating across 79 reviews on its website, and a Net Promoter Score of 67. Homeowner testimonials reference locations including Oakland, San Francisco, Alameda, Ventura, San Diego, Berkeley, Menlo Park and Kensington. A vendor case study cites per-employee time savings of 4.1 hours per week from scheduling automation.
Latest developments
The company describes itself as fast-growing, having guided 10,000-plus California homeowners with expansion to additional areas planned, and participates in the Implementation Working Group for the proposed Bay Area rule banning sales of gas furnaces and water heaters.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as an award-winning partner of federal, state and municipal energy programs and as the only ENERGY STAR partner offering no-cost assistance with clean energy upgrades in the USA. It compares its zero-cost-to-consumer model to Yelp, Google Reviews and Maps, Angi and Nextdoor, where contractors rather than consumers pay.
No-cost, no-obligation service for homeowners combined with an independent bid review step in which QuitCarbon benchmarks contractor proposals — including those from contractors outside its network — for scope and price. It claims status as the first and only ENERGY STAR partner providing no-cost clean energy upgrade assistance, and it emphasizes cost avoidance advice such as skipping unnecessary electrical work and selecting lower-power heat pump water heaters.
Technology
A digital platform through which homeowners submit home details, appliance information and photos and securely share utility usage data; the platform generates personalized home electrification plans with cost ranges, carbon and bill savings, and rebate eligibility, and is also made available for partner organizations to use. Internally the team uses Reclaim.ai for AI-assisted calendar and meeting scheduling.
Go-to-market
Homeowners are acquired through the company's own website and sign-up flow, word of mouth and online communities, and through partnerships with dozens of local nonprofits and community groups via outreach, events, sponsorships and presentations. The company has delivered a 20-minute home electrification information session to more than 100 nonprofit and community groups, and provides partners with newsletter copy, logos and website language. Government program partnerships and grant-funded outreach also serve as channels.
Residential homeowners considering appliance replacement or whole-home electrification; secondary constituencies include HVAC and electrical contractors seeking qualified leads, nonprofits and community groups, and local and federal government energy programs.
Geography
Headquartered in San Francisco. Homeowner guidance is described as delivered across California, with government funding relationships spanning San Francisco, San Jose, Santa Monica and the Central Coast (3C-REN); the ENERGY STAR partnership claim is framed nationally across the USA.
History
Founded in 2022 in San Francisco. The company built a digital platform and coaching model for home electrification planning, secured prizes and funding from the US Department of Energy, the California Energy Commission and several California city and regional programs, became an ENERGY STAR partner, and joined the Implementation Working Group for a proposed San Francisco Bay Area rule to ban sales of gas furnaces and water heaters. It reports reaching more than 10,000 homeowners guided in California.
Risks & controversies
The referral-commission model raises a potential conflict of interest between recommending partner contractors and homeowner cost; the company addresses this directly on its FAQ, stating partner contractors do not inflate prices to cover its fees, that all bids are reviewed, that it will flag superior non-partner bids, and that it ends partnerships with contractors it believes are pricing unreasonably. Revenue also depends on government prizes and grants and on continuation of rebate and incentive programs that the company describes as complex and frequently changing.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with QuitCarbon for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsQuitCarbon reports winning multiple competitive prizes and grants from government organizations including the US Department of Energy, the California Energy Commission, the City and County of San Francisco, the City of Santa Monica, the City of San Jose and 3C-REN, including funding for electrification outreach in regions such as the Central Coast.
QuitCarbon serves on the Implementation Working Group for the proposed rule to ban the sale of gas furnaces and water heaters in the San Francisco Bay Area.
QuitCarbon states it is the first and only ENERGY STAR partner providing no-cost assistance with clean energy upgrades in the USA.
QuitCarbon was founded in 2022 as a San Francisco-based social enterprise by Cooper Marcus, who serves as CEO ("Chief Quitter").
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- QuitCarbonquitcarbon.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does QuitCarbon do?
- QuitCarbon is a San Francisco social enterprise offering no-cost home electrification planning and vetted contractor referrals.
- Who are QuitCarbon's investors?
- QuitCarbon's investors include HAWKTAIL, Maven Ventures.
- Where is QuitCarbon headquartered?
- QuitCarbon is headquartered in San Francisco, US.