Quintar

Quintar is a Santa Clara, California-based extended reality and spatial computing company. Its platform, Q.reality, is device-agnostic and combines patented Spatial VPS (visual positioning) and True Spatial Video technology to place accurate, dynamic augmented reality content on a field, course or court and to deliver interactive, data-driven spatial experiences to fans on mobile phones, televisions and AR wearables, both at a venue and at home. The platform supports live event visualization data synchronized to the playing surface, live stereoscopic streaming, and three-dimensional tabletop renderings of live action alongside a TV broadcast.

The company's initial market was live sports entertainment, targeting content owners, creators and rights holders who want to build multilayered interactive worlds. Its earlier positioning described integrations for ecommerce, sports betting, games and NFT marketplaces on top of the platform. More recently, Quintar positions itself as an infrastructure layer for spatial AI, describing a shared spatial foundation intended to let people, AI agents and devices operate together in the physical world, and framing its core problem as reliably placing AI output on the correct real-world object at a distance, in a crowd and in real time — a challenge it associates with AI glasses.

Founding story

Co-founders Dr. Sankar (Jay) Jayaram and Dr. Jeff Jonas are serial entrepreneurs from the sports technology industry. Jayaram's prior venture VOKE was acquired by Intel in 2017 and became part of the foundation of Intel Sports, where he served as CTO/CPO. Jonas previously led Coach's Edge, acquired by Sportvision in 1999, and VOKE; he spent 17 years at Sportvision working on augmented reality broadcast effects including the yellow 1st & 10 line, MLB K-Zone and PGA TOUR TourCast, and left Intel Sports to start Quintar. Jayaram has said that in examining sports in AR it became clear that no one was doing meaningful work in the category, which led them to assemble a leadership team drawn from Sportvision, VOKE, Turner Sports, NBA Digital, Intel Sports and Magic Leap.

Business model

Quintar provides technology and platforms to content owners, creators and rights holders rather than selling directly to end consumers, developing and enabling branded spatial applications such as PGA TOUR Vision.

Traction

Quintar developed PGA TOUR Vision for Apple Vision Pro, launched in February 2024, which expanded its spatial computing coverage to every hole of the March 2024 Players Championship. The company has also worked with Turner Sports, NBA Digital and Intel Sports.

Latest developments

In April 2024 Quintar closed an $8.2 million Series A led by SeventySix Capital and Cowles Company with a significant investment from Centre Court Capital, adding Centre Court general partner Mustafa Ghouse to its board, and said it planned to announce additional partnerships and use the capital to expand operations and business reach. The company's current site positions it as an infrastructure layer for spatial AI serving people, AI agents and devices.