Qubit
Acquired6 known investors
Qubit, now part of Coveo, provides AI-powered ecommerce personalization tools including search, product recommendations, and merchandising capabilities for online retailers. The platform enables brands to deliver tailored customer experiences and optimize conversion through real-time data and machine learning.
Also known as Qubit (part of Coveo) · Qubit Digital
Investors · 6
Company profile
researched Aug 2026Qubit is an ecommerce personalization software provider whose technology is now delivered as part of Coveo. Its website states that Qubit "joined forces" with Coveo to combine Qubit's personalization products with Coveo's AI capabilities, covering intelligent search, product recommendations and personalization across ecommerce points of experience. The combined offering is presented as no-code tooling aimed at merchandising and ecommerce teams rather than engineering teams.
The product set described on the site includes 1:1 personalization driven by machine learning models that use real-time and historical customer data; product recommendations for both known and anonymous shoppers; adaptive product badging (including social proofing, scarcity and urgency tactics); A/B testing for controlled experiments; social proofing based on behavioural heuristics; and the Coveo Merchandising Hub, a business-facing interface for managing product discovery. The Merchandising Hub is described as supporting boost, bury and pin rules for search queries, creation of listing or collection pages for promotions and seasonal or themed assortments, AI-driven product rankings with configurable merchandising rules, slot-based control over recommendation placements, curation of product displays by attribute or custom rule, KPI monitoring, and per-product ranking explainability across lexical matching, semantic understanding, behavioural AI and merchandising rules.
The available sources are limited to the company's own website; they do not disclose founding date, headquarters, headcount, funding history, or the terms and timing of the combination with Coveo.
Business model
Qubit's site presents a business-to-business software offering, now sold under the Coveo brand, in which online retailers use hosted personalization, search, recommendation, merchandising and experimentation tooling. The site references Master Service Agreements (US and UK), a product privacy policy and a data processing addendum, consistent with a contracted software service, and directs prospective customers to request a demo. Pricing terms are not disclosed in the sources.
Not disclosed in the available sources beyond the existence of master service agreements for contracted software use.
Traction
The website claims the combined Qubit and Coveo offering can boost revenue per visit by 15% and that social proofing behavioural heuristics drive an average uplift of 3% in conversion rate, and states that it tailors millions of interactions for brands worldwide. No customer counts, revenue figures or independently verified metrics appear in the sources.
Latest developments
The current company website operates as a Qubit-branded landing page announcing that Qubit is part of Coveo and directing visitors to the combined Coveo product set, including the Coveo Merchandising Hub. The sources do not date this combination or describe more recent activity.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as the ecommerce personalization component of Coveo's AI relevance platform, spanning search, recommendations, merchandising and experimentation. The sources provide no market share, ranking or comparative competitive data.
The site emphasizes the consolidation of Qubit's personalization products with Coveo's AI in a single no-code business interface, explainable AI-driven product rankings that expose scoring components, slot-based control over recommendation placement, and combined control of automated ranking with manual merchandising rules.
Technology
The platform applies machine learning models to real-time and historical customer data to generate personalized journeys, product recommendations and product rankings. Search and discovery ranking is described as combining lexical matching, semantic understanding, behavioural AI signals and manually configured merchandising rules, with per-product scoring exposed for transparency. Additional capabilities include slot technology for controlling recommendation placement, real-time adaptive product badging, behavioural heuristics for social proofing, and A/B testing infrastructure. The interface is described as no-code and operable without IT support.
Go-to-market
Direct enterprise software sales through the Coveo brand, with the website channelling visitors to demo requests and product pages; existing customers access the platform through a login. Marketing emphasis is on outcome metrics such as revenue per visit, average order value and conversion rate.
Online retail and ecommerce brands, with the tooling aimed specifically at merchandising, ecommerce and marketing teams who configure product discovery and personalization without engineering involvement. The site refers generally to serving brands worldwide but does not name customers in the material available.
Geography
The website publishes separate US and UK master service agreements and states that it serves brands worldwide; no offices or specific locations are identified in the sources.
History
The available sources document only that Qubit joined forces with Coveo and now operates as part of Coveo. No founding date, funding history, leadership or prior corporate milestones are covered by the material provided.
Risks & controversies
No risks, disputes or controversies are described in the available sources. Note that several similarly named but unrelated organizations exist (an IT services firm in Cyprus, a quantum education non-profit, and a fundraising platform), which were excluded from this profile.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsQubit's website states that Qubit joined forces with Coveo, combining Qubit's ecommerce personalization technology with Coveo's AI for search, recommendations and personalization. No transaction date or terms are disclosed.
The combined Qubit/Coveo offering includes the Coveo Merchandising Hub, a no-code interface for configuring boost, bury and pin rules, building listing and collection pages, tuning AI-driven product rankings, curating product displays, monitoring KPIs and inspecting ranking explainability.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
Alice And Bob: The Definitive 2026 Profile Of The Cat-Qubit Companyquantumzeitgeist.com · Jul 2026
Oratomic Raises $300M to Build 20,000-Qubit Quantum Computer by 2030 | KuCoinkucoin.com · Jul 2026
Techbuzztechbuzz.ai · Jul 2026▸Research sources · 8
primary sources listed
- Qubitqubit.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Qubit do?
- Qubit, now part of Coveo, provides AI-driven ecommerce personalization, search, recommendations and merchandising tools.
- Who are Qubit's investors?
- Qubit's investors include Accel, Balderton Capital, Sapphire Ventures, ARCH Venture Partners, Khosla Ventures, Spark Capital.