QSIC
3 known investors
QSIC builds an AI-powered in-store audio platform that enables retailers and brands to create retail media networks through intelligent audio experiences. The platform reaches over 100 million shoppers monthly across thousands of stores worldwide.
Also known as getqsic.com
Founders & leadership
Investors · 3
Company profile
researched Aug 2026QSIC operates an in-store audio platform positioned for the retail media market, combining background music curation with an advertising system that lets retailers, brands and agencies run and measure audio campaigns inside physical stores. The platform is organized around three components: an ad platform for creating, scheduling and reporting on audio spots; an intelligence layer built on first-party store data for targeting, optimization and measurement; and the in-store audio layer itself, covering curated playlists, volume control hardware and centralized multi-site management.
On the advertising side, QSIC generates ad copy and voiceovers using AI-based scripting and synthetic voice, removing the need for studio production. Its scheduling tool draws on store-level transaction data, weather and local events to determine when spots play, aligning delivery with peak shopping hours, promotions, seasonal trends, inventory shifts and market signals. Every ad is timestamped to provide visibility into when, where and for how long it played, and campaign delivery is tied back to outcomes via closed-loop attribution and performance metrics intended to show category lift and share. For the music and experience side, playlists are curated by an in-house music team to match a brand's identity, patented hardware adjusts volume in response to ambient noise, and a single dashboard controls music, messages, volume and alerts across locations.
Business model
QSIC supplies retailers with an in-store audio system (music, hardware and centralized management) and an advertising platform through which retail media teams, brands and agencies buy and run audio spots, with the company positioning in-store audio as a new revenue stream for retailers.
Traction
The company's site lists retail partners on its network and industry recognition in 2024 and 2025, including Deloitte Technology Fast 50 (#8, 2025), Retail Media Awards, New Technology Solution of the Year, and individual 40 Under 40 awards.
Latest developments
The company promotes a new AI voice capability for producing ad voiceovers in minutes and highlights a retailer selecting QSIC for its in-store audio network.
▸Full profile — market position, technology, go-to-market
Market position
The company positions itself as a next-generation in-store audio platform for the retail media era, citing retail partners it describes as part of the world's largest intelligent audio network, and noting 2025 recognition including a #8 placement on Deloitte's Technology Fast 50, Retail Media Awards in 2024 and 2025, a New Technology Solution of the Year award and 40 Under 40 recognition for team members.
QSIC emphasizes ad transparency through timestamped playback records, closed-loop attribution backed by first-party data, AI-driven creative production and scheduling without manual involvement, and patented ambient-noise-based automatic volume control. It frames intelligent in-store audio as a retail media channel able to influence 90% of total transactions at the point of purchase.
Technology
The platform uses AI for ad script generation and natural-sounding voiceover creation, and for automated ad scheduling based on store-level transaction data, weather and event signals. It applies first-party data for precise targeting via store-level demand profiles and category data, real-time optimization using time and location data, and first-party measurement of sales lift and reach with closed-loop attribution. Ads are timestamped for delivery verification. Patented hardware automatically adjusts playback volume according to ambient noise, and a centralized dashboard manages music, messages, volume and alerts across all locations.
Go-to-market
Retail media and shopper marketing teams seeking net new revenue and better in-store ad effectiveness; retailers and brands wanting stronger campaign measurement and insights; and retailers and brands focused on using music to shape the in-store customer experience.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsLachlan Gow and Brad Montgomery recognized with a 40 Under 40 Award; Matthew Elsley and Nick Larkins also listed among 2025 recognitions.
QSIC recognized with a New Technology Solution of the Year award in 2025.
QSIC listed at #8 in Deloitte's Technology Fast 50 for 2025.
QSIC received a Retail Media Award in 2024 and again in 2025, credited to Matt Elsley.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- QSICgetqsic.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does QSIC do?
- QSIC is an in-store audio platform using AI to curate music and deliver and measure retail media audio ads.
- Who founded QSIC?
- QSIC was founded by Nick, Matt Elsley.
- Who are QSIC's investors?
- QSIC's investors include Flying Fox Ventures, Ten13, Tractor Ventures.