Qortex

Qortex operates a video intelligence platform that analyzes video content at the frame level to build content-based audience insights and advertising segments. The platform produces three primary outputs: a "Resonance" score that quantifies how closely a piece of content aligns with a campaign's intent using natural language processing and computer vision models trained to detect tone, themes, sentiment, pacing and emotional context; a "Premium Rating" that evaluates the quality and suitability of a video environment using IAB content taxonomy, brand suitability standards and custom brand filters, accounting for factors such as production quality, topic alignment and contextual risk; and "Inferred Audiences," which groups audiences by shared interests based on aggregated video-level behavior, content themes and overlapping topic clusters rather than user IDs or personal identifiers.

Curated video segments are made available across connected TV, YouTube and other video environments, and can be activated in any demand-side platform via Deal ID, which the company positions as requiring no new integrations or changes to existing buying workflows. An accompanying analytics layer links creative, content and audience signals to campaign outcomes, intended to show which content and moments attracted new audiences and where reach expanded, for use in optimizing subsequent media buys.

Business model

Qortex supplies video-intelligence-derived audience and content segments to advertisers and marketers, which are activated programmatically through demand-side platforms via Deal ID alongside an analytics reporting layer.