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Qeepsake
Techstars '17Waltham, US · Founded 2015 · 5 employees on LinkedIn · 4 known investors
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Qeepsake is a mobile app and service that helps parents capture family memories through daily text-based prompts, storing photos and journal entries that can be compiled into personalized printed memory books. The platform serves parents and expectant parents seeking to document their children's milestones and everyday moments.
Also known as Qeepsake, Inc.
Founders & leadership
Investors · 4
How we know: the VCSheet dataset · Not right? Tell us
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 1
Company profile
researched Sep 2026Qeepsake operates a mobile and text-message based journaling platform for families. Members set up a family profile and receive personalized questions by text on a schedule they choose; their replies, along with photos and videos, are automatically saved and organized by date into digital journals. Users can also free-journal spontaneously, backdate entries to capture memories from before they joined, and add chapters within the app. Journals can be created for pregnancy, IVF, adoption, surrogacy, NICU stays, babies' firsts, childhood, school and holidays, among other life stages.
Saved entries can be converted into physical products, including hardcover and softcover Qeepsake Books, curated Chapter Books, layflat Story Books and cardstock Photo Cards. Additional features include weekly recap emails to designated family and friends, in-app milestones, multi-photo upload, and, on the higher tier, family contributors who receive their own prompts and contribute to shared journals. The company states that interactions are private and secured with 256-bit SSL encryption.
The company is incorporated as Qeepsake, Inc. and has been associated with addresses in Newtonville, Newton, Waltham and Stow, Massachusetts. Named executives and directors across public filings and profiles include Tracy Cho (CEO/director), Jeffrey S. McNeil (CFO/executive), Stephanie McNeil (co-founder/executive), Charles Duncan Street (COO/executive/director), and directors Sarah Adler Hartman, Stefan Pepe and Cliff Sirlin.
Business model
Consumer subscription with add-on physical print sales. Two annual membership tiers are offered after a seven-day free trial: Essential at $47.88 per year ($3.99/month), which allows up to two journals, two questions per day, 50 photo uploads per month, 200 spontaneous entries and a $19.99 print credit; and Premium at $95.88 per year ($7.99/month), which allows unlimited journals and entries, four questions per day, 100 photo uploads per month, 500 spontaneous entries, video entries, family contributors, an annual 10-pack of photo cards and a $61.99 print credit. Gift memberships are also sold.
Recurring annual/monthly membership fees plus on-demand purchases of printed memory books, chapter books, story books and photo cards; membership includes a book credit that is refreshed on renewal.
Traction
Techstars' job board describes Qeepsake as used by over 300,000 families across the US and Canada. Company-reported headcount is listed as 11-50 by Techstars and 1-10 by another data profile.
Latest developments
A new Form D reporting $449,998 sold was filed on 2024-11-20. The website in 2025 promoted a 25% discount code on new subscriptions and gifts through mid-June 2025 and lists current Essential and Premium membership tiers alongside print products including Qeepsake Books, Chapter Books, Story Books and Photo Cards.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in the consumer family/parenting software and memory-keeping category, combining journaling software with printed photo-book products. Third-party profiles classify it as a private, independent consumer software company with roughly $2 million raised across one reported venture round.
Uses text-message prompts rather than requiring users to open an app to journal, with questions personalized to the family's stage and the child's age, support for multiple journals and family contributors, backdating of older memories, and an integrated path from journal entries to printed books and cards with membership print credits.
Technology
Text/SMS and push-notification prompt engine that tailors questions to a family's life stage and the child's current age, with replies parsed into dated journal entries; a companion mobile app and web journal support photo and video uploads, multi-photo upload, chapters, milestone tracking, backdating and editing; entries feed an automated layout system that generates customizable printed books and photo cards. The company cites 256-bit SSL encryption for data in transit.
Go-to-market
Direct-to-consumer via the website and mobile app with a seven-day free trial, promotional discount codes (for example a Father's Day code in June 2025), baby registry placement, gift memberships, referral-style word of mouth from members, a blog and The Scribble newsletter, and press mentions displayed as "As Seen On" placements.
Parents and expectant parents documenting pregnancy and children's early years, including families going through IVF, adoption, surrogacy and NICU experiences, plus gift buyers such as relatives; the platform is used by families in the US and Canada.
Geography
Headquartered in Massachusetts, United States, with addresses in Newtonville/Newton, Waltham and Stow; users are described as spanning the US and Canada.
History
Founded in 2015 in Massachusetts. SEC Form D filings show successive financings from 2017 onward, including equity raises in 2017, 2018, 2022 and 2024 and debt financings in 2020. The company has been associated with Techstars, and a third-party profile lists Right Side Capital Management, LaunchCapital and Techstars among its investors.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsSEC Form D (new filing) reporting $449,998 sold, equity only.
$450K source ↗
SEC Form D (new filing) reporting $5,586,736 sold, equity only.
$5.6M source ↗
Amended SEC Form D reporting $975,000 total sold ($500,000 incremental), debt only.
$975K source ↗
SEC Form D (new filing) reporting $475,000 sold, debt only.
$475K source ↗
SEC Form D (new filing) reporting $103,765 sold, security type listed as other.
$103.8K source ↗
SEC Form D (new filing) reporting $500,000 sold, equity only.
$500K source ↗
SEC Form D (new filing) reporting $877,974 sold, equity only.
$878K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 9
primary sources listed
- Qeepsakeqeepsake.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Qeepsake do?
- Qeepsake is a subscription family journaling service that turns daily text prompts into digital journals and printed memory books.
- Who are Qeepsake's investors?
- Qeepsake's investors include Bantam Group, Techstars, LaunchCapital.
- Where is Qeepsake headquartered?
- Qeepsake is headquartered in Waltham, US.