Qeen

qeen.ai (stylized lowercase, "qeen") is a Dubai-headquartered company that applies AI agents to e-commerce growth functions for merchants in the GCC and wider MENA region. Its technology is built around domain-expert agents that learn from interactions with their environment and autonomously make decisions to reach a defined goal, automating tasks across the sales funnel that merchants otherwise handle manually or in silos. Reported agent capabilities span product content creation, marketing execution and conversational sales, with an interactive sales agent to handle customer queries and surface relevant products described as in development, and customer acquisition named as a 2025 roadmap area.

The company's public offering is positioned as a marketing system for GCC e-commerce brands covering strategy, paid media execution, creative production, continuous optimization, and tracking and attribution, delivered as a bundle referred to as "qeen OS" and combining automated execution with expert human oversight. Rather than agency retainers, the offering is priced as a commission starting at 5% of the revenue qeen generates, with clients required to spend a minimum of $4,000 on media paid directly to advertising platforms. Earlier reported monetization used subscriptions: content automation charged per active SKU (roughly $0.10-$0.20 per SKU per month) and the AI marketing agent priced by interaction volume.

Founding story

The three co-founders — Morteza Ibrahimi (CEO), Ahmad Khwileh (CTO) and Dina Alsamhan (CBO) — met while working at Google, where all three spent time in Google Ads roles, and had backgrounds in AI at Google and DeepMind; two hold PhDs in AI. Ibrahimi left DeepMind in early 2023 to co-found the company, and the team chose e-commerce partly opportunistically, combining their AI research background with hands-on advertising and SEO experience. They deliberately launched in MENA, saying they wanted to show that deep tech innovation can come out of the region.

Business model

The company sells AI-driven marketing and content automation to online merchants. Its current publicly stated commercial model is performance-based: no retainer, with commission starting at 5% of revenue attributed to qeen's work, and a required minimum client media spend of $4,000 paid directly to the ad platforms. Press coverage from February 2025 described a subscription model with value-based elements, comprising a per-active-SKU fee for content automation ($0.10-$0.20 per SKU per month) and per-interaction pricing for the AI marketing agent.

Revenue is generated from merchant fees: a commission percentage of client revenue generated (starting at 5%) under the current website offering, and previously per-SKU subscription fees for content automation plus interaction-volume-based pricing for the marketing agent.

Traction

Since the Dynamic Content agent launched in Q2 2024, the company reports serving over 15 million users, generating more than 1 million SKU descriptions and enabling a 30% uplift in merchant sales (and roughly +30% on add-to-carts). One cited client saw search volume rise 40% and Google ranking improve from 22 to 18 after deploying the AI plugins. Website case studies report outcomes such as +45% ROAS and -65% creative cost (Al Rugaib Furniture), +53% ROAS and -35% cost per add-to-cart (Nilo), 5x ROAS and +48% ad revenue (Drowzy), +38% conversion (6th Street), and an 11% ROAS lift for Junaid while managing 70+ campaigns across four platforms and 10+ markets. Management declined to disclose customer counts or revenue growth figures.

Latest developments

In February 2025 the company announced its $10 million seed round led by Prosus Ventures, to be used for expanding the agentic AI platform's reach and capabilities, scaling the team and broadening its customer base. Roadmap items described publicly include an interactive sales agent for handling customer queries and product discovery, and extending agent coverage to more of the sales funnel including customer acquisition. The current website presents a commission-based "Growth System" offering (qeen OS) for GCC e-commerce brands spanning paid media, creative production, optimization and attribution with human oversight.