Fundraising Fox
/Companies
Sign in

Purpose Finance

DefunctYC W21

San Francisco, US · Founded 2020 · 3 employees · 4 known investors

Find your way into Purpose Finance

Sign up to see every warm intro you have to Purpose Finance

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Purpose Finance team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Sign up with GoogleAlready have an account? Log in

Purpose Finance provides environmental, social, and governance data about retailers to help customers make purchasing decisions aligned with their values, along with a rewards program.

Also known as Pattern Inc. · Purpose

FintechUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W21)

Purpose Finance was founded in 2020 by Anna Matalon, Jon Sheller, and Brendan Tobin.

AMAnna Matalon
Anna MatalonFounder2020–2024Founder of Purpose Finance, which provides environmental, social, and governance data about retailers to help customers align purchasing decisions with their values.
JSJon Sheller
Jon ShellerFounderuntil 2024Jon Sheller worked at Microsoft and WhatsApp before joining the Peace Corps in Paraguay. He founded Purpose Finance.
BTBrendan Tobin
Brendan TobinCo-founder & COO2021–2023Brendan Tobin worked at Samsung and Credit Karma before joining Figure, and currently leads Purpose Finance; he also serves as treasurer of SOMA West Community Benefit District.

Investors · 4

Harvard Management CompanyreportedAllston

How we know: Y Combinator's founder network · Not right? Tell us

Kleiner PerkinsreportedMenlo Park · $500K – $15M

How we know: Y Combinator's founder network · Not right? Tell us

Sequoia CapitalreportedMenlo Park · $100K – $50M

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 5

FinchFinch provides an API platform for applications to securely access employer and employee data with explicit consent, serving businesses that need workforce data integration. The company prioritizes enterprise-grade security, encryption, and compliance standards.
SlopeSlope provides a B2B payments platform that enables businesses to accept payments and offer financing, with a focus on digitizing the order-to-cash process for online commerce. The company uses generative AI to modernize traditionally manual B2B payment workflows.
PestoPesto Mastercard offers affordable credit for people with poor or limited credit history, positioning itself as an alternative to high-cost pawn loans. The product allows users to build credit history and improve credit scores through regular, on-time payments.
EmburseEmburse is a travel and expense management platform that helps organizations automate T&E processes, improve compliance, and gain spending visibility. The company serves enterprise teams managing corporate travel and expense administration.
SiftSift provides an AI-powered platform for fraud prevention and risk decisioning that helps digital businesses detect and manage online fraud. The platform serves companies across industries looking to reduce fraud losses while enabling secure growth.

Companies working in the same space as Purpose Finance.

Legal entities · 1

corporate structure
Pattern Inc.

Frequently asked questions

What does Purpose Finance do?
Purpose Finance provides environmental, social, and governance data about retailers to help customers make purchasing decisions aligned with their values, along with a rewards program.
Who founded Purpose Finance?
Purpose Finance was founded by Anna Matalon, Jon Sheller, Brendan Tobin in 2020.
Who are Purpose Finance's investors?
Purpose Finance's investors include Y Combinator, Harvard Management Company, Kleiner Perkins, Sequoia Capital.
Where is Purpose Finance headquartered?
Purpose Finance is headquartered in San Francisco, US.