Purpose Finance
DefunctYC W21San Francisco, US · Founded 2020 · 3 employees · 1 known investors
Purpose Finance provides environmental, social, and governance data about retailers to help customers make purchasing decisions aligned with their values, along with a rewards program.
Also known as Purpose
Founders & leadership· Y Combinator alumni (W21)
Purpose Finance was founded in 2020 by Anna Matalon, Jon Sheller, and Brendan Tobin.
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Anna MataloninFounderFounder of Purpose Finance, which provides environmental, social, and governance data about retailers to help customers align purchasing decisions with their values.
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Jon ShellerinFounderJon Sheller worked at Microsoft and WhatsApp before joining the Peace Corps in Paraguay. He founded Purpose Finance.
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Brendan Tobinin𝕏Co-founder & COO2021–2023Brendan Tobin worked at Samsung and Credit Karma before joining Figure, and currently leads Purpose Finance; he also serves as treasurer of SOMA West Community Benefit District.
Investors · 1
Frequently asked questions
- What does Purpose Finance do?
- Purpose Finance provides environmental, social, and governance data about retailers to help customers make purchasing decisions aligned with their values, along with a rewards program.
- Who founded Purpose Finance?
- Purpose Finance was founded by Anna Matalon, Jon Sheller, Brendan Tobin in 2020.
- Who are Purpose Finance's investors?
- Purpose Finance's investors include Y Combinator.
- Where is Purpose Finance headquartered?
- Purpose Finance is headquartered in San Francisco, US.

