purpose was founded by Jeremy Heimans in 2009.

Who are purpose's investors?

purpose's investors include Redbus Ventures, Rethink Impact.

Where is purpose headquartered?

purpose is headquartered in London, GB.

purpose

London, GB · Founded 2009 · 190 employees on LinkedIn · 2 known investors

Find your way into purpose

Paths you didn't know you had: your email and LinkedIn already hold routes to the purpose team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Purpose creates strategic creative campaigns and movement-building initiatives for nonprofits, NGOs, brands, and philanthropies focused on environmental, social, and health impact. The organization delivers integrated storytelling, digital campaigns, and impact measurement across six issue areas including climate, public health, equity, and human rights.

Climate Tech Impact & Social Good Marketing Tech Media & Entertainment Social

Founders & leadership

purpose was founded in 2009 by Jeremy Heimans.

Jeremy Heimans Co-founder & ChairmanJeremy Heimans is co-founder and chairman of Purpose, a public benefit corporation that builds campaigns and movements for nonprofits, NGOs, and brands. He previously co-founded GetUp!, an Australian political organization, and Avaaz, an online citizens' movement; he studied at Harvard University and the University of Sydney, and worked as a strategy consultant at McKinsey & Company.

Harpreet Bagga Partner & Co-CEOHarpreet Bagga is Co-CEO of Purpose, an agency that works with nonprofits, NGOs, brands, and philanthropies on movement-building and strategic campaigns for social and environmental impact. She joined Purpose in 2020 to lead its India business and brings over 18 years of experience in climate action, health, equity, and justice across roles at Dasra, KPMG, and PwC, with credentials including a CFA and degrees from Oxford University and SOAS in development economics and finance.

Simon Goff Partner & Co-CEOSimon Goff is Co-CEO of Purpose, a social impact organization that partners with nonprofits, businesses, and philanthropies on movement-building and storytelling campaigns. He joined Purpose in 2014 and has previously led MTV EXIT Foundation (2009) and FilmAid International (2013), both focused on using media and storytelling to address social issues including human trafficking and refugee support.

Investors · 2

Redbus Ventureslisted by Redbus VenturesLondon

Rethink Impactlisted by Rethink ImpactWashington · $2M – $10M

How we know: Rethink Impact's portfolio page · the VCSheet dataset · Not right? Tell us

Founder mafia

2 people who came through purpose went on to found or lead other companies.

James SlezakFounding Partner/DirectorFounded Swayable Rachna GovaniFood Systems StrategistFounded Diet ID

Related companies · 1

Harvard Business Review’s (HBR)Harvard Business Publishing is a not-for-profit affiliate of Harvard Business School that develops and distributes business education content, leadership development solutions, and management thought leadership through publications, digital platforms, and events. The organization serves academic institutions, corporations, and individual managers across three primary market segments.

Companies working in the same space as purpose.

Companies House · registry record

View on Companies House ↗

Registered name: PURPOSE LIMITED
Company number: 04775584
Status: Active
Company type: Private limited company
Incorporated: 23 May 2003
Registered office: Thorne Lancaster Parker, 5th Floor Palladium House, 1-4 Argyll Street, London, W1F 7TA
Nature of business (SIC): 70229 — Management consultancy activities other than financial management
Previous names: SUBSTANCE DESIGN LIMITED (2003–2003)
Accounts: last made up to 30 Apr 2025 · next due 31 Jan 2027
Confirmation statement: last made up to 4 May 2026 · next due 18 May 2027

Current officers · 2

Company Secretaries Limited — corporate secretary, appointed 23 May 2003
Giles Martin Redmayne — director, appointed 28 May 2003

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does purpose do?: Purpose creates strategic creative campaigns and movement-building initiatives for nonprofits, NGOs, brands, and philanthropies focused on environmental, social, and health impact. The organization delivers integrated storytelling, digital campaigns, and impact measurement across six issue areas including climate, public health, equity, and human rights.
Who founded purpose?: purpose was founded by Jeremy Heimans in 2009.
Who are purpose's investors?: purpose's investors include Redbus Ventures, Rethink Impact.
Where is purpose headquartered?: purpose is headquartered in London, GB.