purpose
London, GB · Founded 2009 · 190 employees on LinkedIn · 2 known investors
Find your way into purpose
81 people in our graph share verified history with the purpose team — schools, employers, funds. One of them is your warm intro.
Marie Bosunlockedknows Harpreet Bagga · together at SOAS University of London (overlapped)
knows the team · via Dasra
×9knows the team · via SOAS University of London
knows the team · via MTV Networks / Logo
Purpose creates strategic creative campaigns and movement-building initiatives for nonprofits, NGOs, brands, and philanthropies focused on environmental, social, and health impact. The organization delivers integrated storytelling, digital campaigns, and impact measurement across six issue areas including climate, public health, equity, and human rights.
Founders & leadership
purpose was founded in 2009 by Jeremy Heimans.
JH
Jeremy HeimansinCo-founder & ChairmanJeremy Heimans is co-founder and chairman of Purpose, a public benefit corporation that builds campaigns and movements for nonprofits, NGOs, and brands. He previously co-founded GetUp!, an Australian political organization, and Avaaz, an online citizens' movement; he studied at Harvard University and the University of Sydney, and worked as a strategy consultant at McKinsey & Company.
HB
Harpreet BaggainPartner & Co-CEOHarpreet Bagga is Co-CEO of Purpose, an agency that works with nonprofits, NGOs, brands, and philanthropies on movement-building and strategic campaigns for social and environmental impact. She joined Purpose in 2020 to lead its India business and brings over 18 years of experience in climate action, health, equity, and justice across roles at Dasra, KPMG, and PwC, with credentials including a CFA and degrees from Oxford University and SOAS in development economics and finance.
SG
Simon GoffinPartner & Co-CEOSimon Goff is Co-CEO of Purpose, a social impact organization that partners with nonprofits, businesses, and philanthropies on movement-building and storytelling campaigns. He joined Purpose in 2014 and has previously led MTV EXIT Foundation (2009) and FilmAid International (2013), both focused on using media and storytelling to address social issues including human trafficking and refugee support.
Investors · 2
Competitors · 1
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Companies House · registry record
View on Companies House ↗- Registered name
- PURPOSE LIMITED
- Company number
- 04775584
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 23 May 2003
- Registered office
- Thorne Lancaster Parker, 5th Floor Palladium House, 1-4 Argyll Street, London, W1F 7TA
- Nature of business (SIC)
- 70229 — Management consultancy activities other than financial management
- Previous names
- SUBSTANCE DESIGN LIMITED (2003–2003)
- Accounts
- last made up to 30 Apr 2025 · next due 31 Jan 2027
- Confirmation statement
- last made up to 4 May 2026 · next due 18 May 2027
Current officers · 2
- Company Secretaries Limited — corporate secretary, appointed 23 May 2003
- Giles Martin Redmayne — director, appointed 28 May 2003
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does purpose do?
- Purpose creates strategic creative campaigns and movement-building initiatives for nonprofits, NGOs, brands, and philanthropies focused on environmental, social, and health impact. The organization delivers integrated storytelling, digital campaigns, and impact measurement across six issue areas including climate, public health, equity, and human rights.
- Who founded purpose?
- purpose was founded by Jeremy Heimans in 2009.
- Who are purpose's investors?
- purpose's investors include Redbus Ventures, Rethink Impact.
- Where is purpose headquartered?
- purpose is headquartered in London, GB.