Purple
4 known investors
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Purple provides guest WiFi and analytics solutions for physical venues including retailers, healthcare facilities, stadiums, and transport hubs, enabling them to collect data and gain insights from foot traffic.
Founders & leadership
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Gavin WheeldonFounderGavin Wheeldon founded Purple in 2012 and serves as its CEO, developing guest WiFi and analytics solutions for venues in retail, healthcare, hospitality, and other sectors. He also holds a Non-Executive Director position at Syrenis and is a Chartered Director.
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Pete LeeChief Operating OfficerHe brings over 20 years of commercial and operational leadership experience, including expertise in SaaS strategy and growth from early stage through to £15m ARR, with a background in CIMA-qualified finance and M&A.
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Iain JewittChief Technology OfficerWith 25 years of experience in digital development and 16 years in management roles, he has led the delivery of secure, scalable solutions across healthcare, retail, hospitality, and transport sectors.
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Andrew GardnerSVP Global SalesAndrew Gardner leads global sales and commercial strategy at Purple, a guest WiFi and analytics platform for physical venues. He reports to the CEO and oversees enterprise sales, partnerships, and revenue growth across retail, hospitality, transport, and other key verticals.
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James KeanChief Financial Officer
Investors · 4
Juno Capital Partnerslisted by Juno Capital PartnersLondon
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
Riverside Acceleration Capitallisted by Riverside Acceleration CapitalNew York · $1M – $40M
How we know: Riverside Acceleration Capital's portfolio page · Not right? Tell us
Morgan StanleyreportedPurchase
How we know: press coverage · funding news · Not right? Tell us
Frequently asked questions
- What does Purple do?
- Purple provides guest WiFi and analytics solutions for physical venues including retailers, healthcare facilities, stadiums, and transport hubs, enabling them to collect data and gain insights from foot traffic.
- Who founded Purple?
- Purple was founded by Gavin Wheeldon.
- Who are Purple's investors?
- Purple's investors include Juno Capital Partners, Riverside Acceleration Capital, Morgan Stanley, Techstars.

