PureCars
3 known investors
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PureCars provides a data platform and omnichannel advertising technology for automotive dealers, manufacturers, and agencies. The company consolidates first-party customer data and runs targeted campaigns across search, social, CTV, display, audio, direct mail, email, and SMS to drive sales and service performance.
Also known as PureCars
Founders & leadership
Investors · 3
Company profile
researched Aug 2026PureCars offers automotive digital marketing and business intelligence tools for car dealerships. Its platform is organized around three stages: "Plan," which supplies market, competitive and advertising data plus reporting through PURE Insights and an AI digital assistant; "Identify," which enriches and segments known and anonymous customer data into unified profiles via The AutoMiner customer data platform, PURE Identity, third-party audiences and RylieAI audiences; and "Reach," which executes campaigns across digital advertising, social media, OTT and video, direct mail, email marketing, BDC call lists and RylieAI conversations.
The company groups its offering into four problem areas: a customer data platform for consolidating and cleaning dealer customer data, digital and offline omnichannel advertising, AI-based solutions for dealership advertising and operations, and analytics and market insights used to match shoppers to dealer inventory. Stated scale figures include 375+ employees, more than $250 million in media under management, 18 years of experience, 25+ certified OEM partnerships, seven ad platform partners and 11 data partners. PureCars also promotes a bundled offering with AutoAlert.
Business model
PureCars provides software and managed advertising services to dealerships, combining a data/analytics platform with campaign execution across paid and offline channels; engagement begins with a demo and a consultative, high-touch service relationship, and a bundled discount is offered for PureCars plus AutoAlert.
Traction
Company-reported figures include more than 375 employees, over $250 million in media managed, 25+ certified OEM partnerships, seven advertising platform partners and 11 data partners; published customer success stories include a GMC dealership in Gainesville, Texas that improved service retention and revenue through refined service outreach.
▸Full profile — market position, technology, go-to-market, geography
Market position
Markets itself as a provider of dealer advertising decision-making data, emphasizing exclusive market insights, an extensive OEM partner network and a consultative partnership model rather than campaign execution alone.
Claims to be the only provider supplying the essential data — including vehicle inventory movement and local competitive performance — that lets dealers adjust advertising budgets daily, paired with in-house campaign execution across online and offline channels.
Technology
A data platform spanning a customer data platform (The AutoMiner), identity resolution (PURE Identity), third-party and RylieAI audience segments, market/competitive/advertising analytics (PURE Insights), an AI digital assistant, and AI-driven conversational outreach (RylieAI Conversations) feeding omnichannel campaign delivery.
Go-to-market
Direct sales with demo requests and expert consultations on its website, augmented by an OEM program network described as the industry's most extensive, ad platform partnerships, data partnerships and cross-selling alongside AutoAlert.
Automotive dealerships of varying size and marketing sophistication, supported by certified programs with vehicle manufacturers (OEMs).
Geography
Positions itself as having access to leading advertising partners in North America.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with PureCars for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- PureCarspurecars.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does PureCars do?
- PureCars sells data, analytics and omnichannel advertising software to automotive dealerships in North America.
- Who founded PureCars?
- PureCars was founded by Jeremy Anspach.
- Who are PureCars's investors?
- PureCars's investors include Diversis, Fraser McCombs Capital, Stage 1 Ventures.