pulseID
Founded 2016 · 46 employees on LinkedIn · 1 known investors
Pulse iD provides AI-powered loyalty and engagement solutions that deliver personalized rewards to help businesses turn customer transactions into ongoing relationships. It serves companies across industries, positioning itself within the fintech and loyalty technology space.
Also known as Pulse · Pulse Global Limited · Pulse iD
Investors · 1
Company profile
researched Aug 2026Pulse iD (branded as "Pulse", operated under Pulse Global Limited) develops an AI-native loyalty and rewards platform aimed at banks, fintechs, telcos and airlines. The platform is organised into four components: an AI orchestration layer of agents that read customer signals and act on them, a loyalty management system covering programme configuration, rules, fulfilment and governance, a hyper-personalisation engine that ranks, recommends and prices rewards for individual customers, and a rewards marketplace supplied by a network of more than 100 partners across travel and hospitality, lifestyle, entertainment, retail and food and beverage.
The platform supports multiple programme types, including hyper-personalised real-time offers, points-based earn-and-burn programmes, merchant-funded cashback offers, gamification mechanics such as challenges and streaks, and subscription management. Funding models supported include merchant-funded, programme-funded and co-funded rewards. Pulse also markets a product called Encore by Pulse. Deployment options include SaaS, private cloud and on-premise, and the company cites ISO 27001, SOC 2 and PCI-DSS compliance, per-release penetration testing, single sign-on, granular roles, audit logging and SLAs.
Business model
Pulse sells its loyalty and rewards platform to enterprise customers such as banks, fintechs, telcos and airlines, deployed as secure SaaS, in a client's private cloud, or on-premise. Reward economics can be merchant-funded, programme-funded or co-funded, and the company operates a marketplace aggregating offers from more than 100 partners.
Enterprise platform provision across SaaS, private cloud and on-premise deployments, alongside a rewards marketplace supporting merchant-funded, programme-funded and co-funded reward structures.
Traction
Pulse states it processes 1.5 billion transactions per annum, ingests more than 1 trillion data signals per annum, fulfils more than 150 million rewards per annum, offers 1.3 million reward SKUs, and handles 3 billion segmentation records daily. Its Visa Offers Exchange deployment covers 23 Asia-Pacific markets, 915 million eligible Visa cardholders and seven integrated Visa systems, and won an innovation award. A GCash engagement reached 76 million customers, with reported 15x user growth, a 50% campaign open rate and 5x engagement improvement.
Latest developments
The company markets an agentic loyalty and rewards proposition in which users state a goal in natural language and an AI agent assembles audiences, eligibility rules and reward bundles for approval, alongside a published point of view on loyalty programmes being replaced by systems that reason, decide and act.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as an agentic, AI-native alternative to conventional loyalty programme software, serving banks, fintechs, telcos and airlines with combined loyalty management, personalisation and a global rewards supply network.
Emphasises real-time, per-customer decisioning executed in milliseconds by AI agents rather than segment-level campaigns configured over weeks, combined with an in-house rewards marketplace of 100+ partners and 1.3 million reward SKUs, flexible deployment models and enterprise security certifications (ISO 27001, SOC 2, PCI-DSS).
Technology
The stack combines purpose-built AI agents that ingest live customer signals and trigger actions in milliseconds, a loyalty management system for programme rules and fulfilment, and a personalisation engine that ranks, recommends and prices rewards per customer. An agentic interface allows users to describe a goal in plain language, after which the agent maps data feeds, defines eligibility rules, builds the target audience and proposes a reward bundle for human review and approval. The company reports processing 1.5 billion transactions and ingesting over 1 trillion data signals annually, with 3 billion segmentation records daily.
Go-to-market
Direct enterprise sales through demo requests and direct contact with the team, supported by published case studies (Visa Offers Exchange, GCash), customer testimonials from executives at Life Card Japan and iSaveNow, and content including a blog, news and awards pages.
Banks, fintechs, telcos and airlines, plus card networks and mobile wallet operators running loyalty, rewards and customer engagement programmes.
Geography
Work described spans the Asia-Pacific region, including a Visa Offers Exchange deployment across 23 APAC markets, an engagement with the GCash mobile wallet, and a customer reference from Life Card Japan.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with pulseID for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsGCash deployed Pulse for real-time segmentation and geolocation-based personalised engagement across its mobile wallet, reaching over 76 million users with offers and financial services.
Visa worked with Pulse to deliver Visa Offers Exchange across 23 Asia-Pacific markets, covering 915 million eligible cardholders and integrating seven Visa systems, giving issuers and Visa teams infrastructure to manage, personalise and distribute merchant offers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- pulseIDpulseid.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does pulseID do?
- Pulse iD is an AI-native loyalty and rewards platform for banks, fintechs, telcos and airlines.
- Who are pulseID's investors?
- pulseID's investors include SCB 10X.