Pubgame
2 known investors
Taiwan-based web and mobile game publisher licensing Chinese-developed titles for Taiwan, Hong Kong and Southeast Asia.
Also known as Net Publishing Β· Netpublishing Β· PubGame Β· ιζ²ι ε§
Investors Β· 2
Also in the syndicate Β· 1
Company profile
researched Aug 2026Pubgame (also known by the Chinese name ιζ²ι ε§ and associated with the entity Net Publishing) is a Taiwan-based publisher of web and mobile games. The company aggregates and publishes browser-based and mobile titles for players in Taiwan and surrounding Asian markets, and as of mid-2013 offered 16 titles with one to two new games added each month.
The company was founded by Ben Tseng. One directory profile gives a founding date of 2010, while press coverage from 2013 states the company was founded in 2011. Its stated plans following its Series A round included expanding further into Southeast Asian countries and building a social gaming platform allowing players to communicate with one another and exchange characters in its role-playing games. Reported staff size is in the 11-50 range.
Founding story
Founder Ben Tseng has compared the Thai and Malaysian gaming markets to Taiwan's market three to five years earlier, a view that underpinned the company's Southeast Asia expansion strategy.
Business model
Pubgame licenses and publishes games developed by third parties β including Chinese developers such as 37wan, Yaowan, 7Road and Forgame β and operates them for players in Taiwan, Hong Kong and Southeast Asia, monetizing through in-game purchases.
Revenue comes from in-game purchases made by players. The company reported an in-game pay rate of 5% to 8% of players and average revenue per paying user of about $100 per month as of July 2013.
Traction
Approximately 1 million registered players and 16 published titles as of July 2013, with one to two new games added monthly. The founder targeted doubling to tripling revenue during 2013.
Latest developments
A startup directory recorded the company as active with last activity in April 2022.
βΈFull profile β market position, go-to-market, geography, history
Market position
A Taiwanese game publisher positioning itself as a local-market partner for Chinese game developers seeking to enter Southeast Asia, arguing that its knowledge of these markets is an advantage those developers lack.
The company's stated advantage is regional market knowledge β its team's familiarity with Taiwan, Hong Kong and Southeast Asian gaming markets β which it offers to Chinese developers for whom overseas expansion is difficult.
Go-to-market
Publishing partnerships with Chinese game developers, whose titles Pubgame brings to Taiwanese and Southeast Asian audiences via web and mobile platforms.
Mostly mid-core gamers; the company specifically targets male players aged 25-40, citing their greater spending power relative to teens and players in their early twenties. Management noted many top customers are small-business owners such as restaurant or store operators who play during off-peak hours.
Geography
Headquartered in Taiwan. Of roughly 1 million registered players as of July 2013, about 60-70% were in Taiwan, 10-15% in Hong Kong, and roughly 10% in Singapore, Malaysia and other Southeast Asian countries. Thailand and Malaysia were identified as priority expansion markets.
History
Founded by Ben Tseng, with a founding year reported as 2011 in press coverage and 2010 in a directory listing. The company raised a $500,000 angel round in April 2012 and a Series A in 2013 led by The CID Group with appWorks Ventures, bringing total funding above $5 million. AppWorks is listed as an investor.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsThe company said it would use new funding to expand further into Southeast Asian markets, with particular emphasis on Thailand and Malaysia.
Taiwan-based web and mobile game publisher Pubgame announced a Series A round led by Shanghai-based The CID Group with appWorks Ventures. The amount was undisclosed, but combined with a $500,000 April 2012 angel round it brought total funding to more than $5 million. Proceeds were earmarked for Southeast Asia expansion and a social gaming platform.
Pubgame partnered with Chinese game developers including 37wan, Yaowan, 7Road and Forgame seeking to expand into Southeast Asia.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- PubGame (Netpublishing) β Funding, Valuation, Investors, Newso.parsers.vc Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pubgame do?
- Taiwan-based web and mobile game publisher licensing Chinese-developed titles for Taiwan, Hong Kong and Southeast Asia.
- Who are Pubgame's investors?
- Pubgame's investors include AppWorks Ventures.