ProtoPie

Market position

Positions itself as an advanced, high-fidelity prototyping tool competing with Figma, Framer, Adobe XD and Proto.io, with particular emphasis on hardware, multi-device and automotive HMI use cases. It ranked first in 2022 and second in 2023 in the annual UX Design Tools Survey's "Advanced Prototyping Tool" category and received a UX Design Award at the International Design Center in Berlin in 2024.

Emphasis on interaction fidelity without code — a trigger/response authoring model with logic, variables and formulas — combined with ProtoPie Connect's ability to drive multiple screens, physical hardware, sensors, APIs, camera feeds and game engines, which extends prototyping to automotive HMI, IoT, robotics/medtech and TV contexts that browser-based design tools typically do not cover. The company also markets AI assistance that follows explicit designer intent and generates developer handoff specs, and reports a short learning curve relative to capability.

Technology

Desktop authoring application for macOS and Windows with a trigger-and-response interaction model supporting conditions, variables and formulas rather than code. Mobile player apps cover iOS, iPadOS, Android and HarmonyOS. ProtoPie Connect adds bridging to external systems: REST/API calls and real data, web embeds via URL or iframe, live camera and streaming feeds, custom plugins and bridge apps, multi-screen and multi-device orchestration, Unity and Unreal embedding, and hardware signal exchange with items such as steering wheels, seats and lights. Additional capabilities include native device sensors, voice interactions, a ProtoPie MCP integration, and AI features that generate interactions and produce handoff specifications.

Go-to-market

Free self-service download and sign-up funnel combined with enterprise sales (demo requests and contact-sales paths for Connect, smartwatch testing and enterprise plans). Demand is supported by education and community assets — ProtoPie School courses and certification, the ProtoPioneers community, a blog, and a public gallery — plus plugin distribution inside Figma, Sketch and Adobe XD, an affiliate program, and design-industry awards and survey rankings. Series B proceeds are earmarked partly for expanding global sales presence and a community platform.

Product designers, UX/UI designers, motion designers and UX researchers in enterprises and agencies. Named customers span high-tech (Microsoft, Google, Meta, Netflix, Picsart), automotive OEMs and suppliers (BMW, Mercedes-Benz, Ford, MBition), media (Warner Bros. Discovery), medtech (Johnson & Johnson MedTech, Medtronic), fintech (Chime Financial, Revolut, Itaú Unibanco) and gaming studios.

Geography

Headquartered in South Korea (Studio XID Korea) with customers in more than 180 countries; localized learning content in English, Korean and Japanese, and stated plans to expand global sales presence following the Series B.

History

Founded in 2014 and commercialized in 2019, ProtoPie grew into a B2B SaaS company serving prototyping needs in automotive, IoT, mobile and web. It topped the 2022 UX Design Tools Survey's advanced prototyping category, placed second in 2023, won a UX Design Award in Berlin in 2024, and raised a $21 million Series B in January 2025 to fund global expansion, a community platform, ecosystem partnerships and AI features. Subsequent product and packaging changes include migrating Individual plan users to the Pro plan and introducing AI credits.