Prorata Ai
Pasadena, US · Founded 2024 · 75 employees on LinkedIn · 11 known investors
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ProRata builds attribution and revenue-sharing solutions for AI search, tracking how licensed content is used and sharing revenue with content creators and publishers. It serves publishers, journalists, and creators, positioning itself in the AI content licensing and attribution category.
Founders & leadership
Prorata Ai was founded in 2024 by Bill Gross.



Board


Investors · 11
How we know: Bold Capital Partners's portfolio page · Not right? Tell us
How we know: Calibrate Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Firestreak Ventures's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: Revolution's portfolio page · board seat on SEC Form D · Not right? Tell us
How we know: Touring Capital's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: board seat on SEC Form D · the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$84.4M disclosed across 6 rounds · 2024–2026
▶$13.5MraisedJul 2026 · 3 investors · Other TechnologyRule 506(b)
- Bill GrossExecutive Officer, Director
- Marcia GoodsteinExecutive Officer
- Susan AledortExecutive Officer
- William Savage Jr.Director
- Navin ChaddhaDirector
- Nagraj KashyapDirector
- Nicholas ThompsonDirector
- Offering amount
- $13.5M
- Amount sold
- $13.5M
- First sale
- Mar 2026
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
▶$40MraisedSep 2025 · 14 investors · Other TechnologyRule 506(b)
- MARCIA GOODSTEINExecutive Officer
- NAVIN CHADDHADirector
- SUSAN ALEDORTExecutive Officer
- WILLIAM E. SAVAGE JR.Director
- BILL GROSSExecutive Officer, Director
- NAGRAJ KASHYAPDirector
- NICHOLAS THOMPSONDirector
- Offering amount
- $40M
- Amount sold
- $40M
- First sale
- Aug 2025
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
▶$23.4MraisedOct 2024 · 7 investors · Other TechnologyRule 506(c)
- Susan AledortExecutive Officer
- Marcia GoodsteinExecutive Officer
- Navin ChaddhaDirector
- William E. Savage Jr.Director
- Bill GrossExecutive Officer, Director
- Offering amount
- $30M
- Amount sold
- $23.4M
- First sale
- Sep 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06c
▶$130KraisedSep 2024 · 1 investors · Other TechnologyRule 506(b)
- Dakin SlossDirector
- Marcia GoodsteinExecutive Officer
- Susan AledortExecutive Officer
- William E. Savage Jr.Director
- Bill GrossExecutive Officer, Director
- Michael LangDirector
- Offering amount
- $130K
- Amount sold
- $130K
- First sale
- Mar 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
▶$2.5MraisedSep 2024 · 9 investors · Other TechnologyRule 506(b)
- Michael LangDirector
- Marcia GoodsteinExecutive Officer
- William E. Savage Jr.Director
- Dakin SlossDirector
- Bill GrossExecutive Officer, Director
- Susan AledortExecutive Officer
- Offering amount
- $2.5M
- Amount sold
- $2.5M
- First sale
- May 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
▶$4.8MraisedSep 2024 · 1 investors · Other TechnologyRule 506(b)
- William E. Savage Jr.Director
- Marcia GoodsteinExecutive Officer
- Bill GrossExecutive Officer, Director
- Michael LangDirector
- Susan AledortExecutive Officer
- Dakin SlossDirector
- Offering amount
- $4.8M
- Amount sold
- $4.8M
- First sale
- Aug 2024
- Incorporated
- Corporation, Delaware, 2024
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Prorata Ai went on to found or lead other companies.
Frequently asked questions
- What does Prorata Ai do?
- ProRata builds attribution and revenue-sharing solutions for AI search, tracking how licensed content is used and sharing revenue with content creators and publishers. It serves publishers, journalists, and creators, positioning itself in the AI content licensing and attribution category.
- Who founded Prorata Ai?
- Prorata Ai was founded by Bill Gross in 2024.
- Who are Prorata Ai's investors?
- Prorata Ai's investors include Alumni Ventures, Bold Capital Partners, Calibrate Ventures, Firestreak Ventures, Link Ventures, MVP Ventures, Revolution, Touring Capital and 3 more.
- How much funding has Prorata Ai raised?
- Prorata Ai has disclosed $84.4M raised across 6 rounds.
- Where is Prorata Ai headquartered?
- Prorata Ai is headquartered in Pasadena, US.







