Fundraising Fox

Prorata Ai

Pasadena, US · Founded 2024 · 75 employees on LinkedIn · 10 known investors

Find your way into Prorata Ai

185 people in our graph share verified history with the Prorata Ai team — schools, employers, funds. One of them is your warm intro.

Scott Billerunlockedknows Bill Gross · together at Caltech (overlapped)
knows the team · via Elementary
×2knows the team · via Idealab
knows the team · via Heliogen Inc.
×6knows the team · via Pomona College
knows the team · via Prime Movers Lab

ProRata builds attribution and revenue-sharing solutions for AI search, tracking how licensed content is used and sharing revenue with content creators and publishers. It serves publishers, journalists, and creators, positioning itself in the AI content licensing and attribution category.

AI & Machine LearningCreator EconomyMedia & Entertainment

Founders & leadership

Prorata Ai was founded in 2024 by Bill Gross.

BGBill Gross
Bill Grossin𝕏Founder & CEOHe holds a degree in Engineering from the California Institute of Technology and has executive experience in the internet industry.
MGMarcia Goodstein
Marcia GoodsteininCOOChief Executive Officer and President at Idealab
SA
Susan AledortExecutive
NK
Nagraj KashyapNamed on SEC filing
NT
Nicholas ThompsonNamed on SEC filing

Board

DSDakin Sloss
Dakin Slossin𝕏Board directorFounder & General Partner at Prime Movers Lab
NC
Navin ChaddhaBoard director
WE
William E. Savage Jr.Board director
ML
Michael LangBoard director

Investors · 10

Bold Capital PartnersSanta Monica
Calibrate VenturesPasadena · $5M
Firestreak Ventures
Link VenturesCambridge · $1M – $8M
MVP VenturesChicago
RevolutionWashington, D.C. · $100K – $1M
Touring CapitalSan Francisco
Mayfield FundreportedCupertino · $500K – $12M
Prime MoversreportedMiami
Prime Movers Labreported · 2 sourcesJackson · $2M – $30M

Reported raises · per SEC filings

Form D private placements

$84.4M disclosed across 6 rounds · 2024–2026

▶$13.5MraisedJul 2026 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Bill GrossExecutive Officer, Director
  • Marcia GoodsteinExecutive Officer
  • Susan AledortExecutive Officer
  • William Savage Jr.Director
  • Navin ChaddhaDirector
  • Nagraj KashyapDirector
  • Nicholas ThompsonDirector
Offering amount
$13.5M
Amount sold
$13.5M
First sale
Mar 2026
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$40MraisedSep 2025 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • MARCIA GOODSTEINExecutive Officer
  • NAVIN CHADDHADirector
  • SUSAN ALEDORTExecutive Officer
  • WILLIAM E. SAVAGE JR.Director
  • BILL GROSSExecutive Officer, Director
  • NAGRAJ KASHYAPDirector
  • NICHOLAS THOMPSONDirector
Offering amount
$40M
Amount sold
$40M
First sale
Aug 2025
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$23.4MraisedOct 2024 · 7 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Susan AledortExecutive Officer
  • Marcia GoodsteinExecutive Officer
  • Navin ChaddhaDirector
  • William E. Savage Jr.Director
  • Bill GrossExecutive Officer, Director
Offering amount
$30M
Amount sold
$23.4M
First sale
Sep 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$130KraisedSep 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dakin SlossDirector
  • Marcia GoodsteinExecutive Officer
  • Susan AledortExecutive Officer
  • William E. Savage Jr.Director
  • Bill GrossExecutive Officer, Director
  • Michael LangDirector
Offering amount
$130K
Amount sold
$130K
First sale
Mar 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.5MraisedSep 2024 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael LangDirector
  • Marcia GoodsteinExecutive Officer
  • William E. Savage Jr.Director
  • Dakin SlossDirector
  • Bill GrossExecutive Officer, Director
  • Susan AledortExecutive Officer
Offering amount
$2.5M
Amount sold
$2.5M
First sale
May 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.8MraisedSep 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William E. Savage Jr.Director
  • Marcia GoodsteinExecutive Officer
  • Bill GrossExecutive Officer, Director
  • Michael LangDirector
  • Susan AledortExecutive Officer
  • Dakin SlossDirector
Offering amount
$4.8M
Amount sold
$4.8M
First sale
Aug 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Prorata Ai went on to found or lead other companies.

Bill GrossFounder & CEOFounded X1 +4Dakin SlossDirectorFounded Tachyus +1

Frequently asked questions

What does Prorata Ai do?
ProRata builds attribution and revenue-sharing solutions for AI search, tracking how licensed content is used and sharing revenue with content creators and publishers. It serves publishers, journalists, and creators, positioning itself in the AI content licensing and attribution category.
Who founded Prorata Ai?
Prorata Ai was founded by Bill Gross in 2024.
Who are Prorata Ai's investors?
Prorata Ai's investors include Bold Capital Partners, Calibrate Ventures, Firestreak Ventures, Link Ventures, MVP Ventures, Revolution, Touring Capital, Mayfield Fund and 2 more.
How much funding has Prorata Ai raised?
Prorata Ai has disclosed $84.4M raised across 6 rounds.
Where is Prorata Ai headquartered?
Prorata Ai is headquartered in Pasadena, US.