/Companies

Prorata Ai

Pasadena, US · Founded 2024 · 75 employees on LinkedIn · 11 known investors

Find your way into Prorata Ai

Each arrow is one introduction. Sign up to fill in the first one.

136 people can intro you to Bill

Ask Aaron Fyke to introduce you to Bill Gross

You →Aaron · together at Heliogen Inc. →Bill

130 people can intro you to Marcia

Ask Jamie Chen to introduce you to Marcia Goodstein

You →Jamie · together at Prorata Ai →Marcia

Sign up to find every way you can get introduced to Prorata Ai

  • Your email: who you already know at Prorata Ai, and who your contacts know
  • 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Prorata Ai team
  • Your LinkedIn: the connections who can make the intro for you

We rank every route by how warm it is, so you raise on warm intros instead of cold emails.

ProRata builds attribution and revenue-sharing solutions for AI search, tracking how licensed content is used and sharing revenue with content creators and publishers. It serves publishers, journalists, and creators, positioning itself in the AI content licensing and attribution category.

Founders & leadership

Prorata Ai was founded in 2024 by Bill Gross.

BGBill Gross
Bill GrossFounder & CEOHe holds a degree in Engineering from the California Institute of Technology and has executive experience in the internet industry.
MGMarcia Goodstein
Marcia GoodsteinCOOChief Executive Officer and President at Idealab
SA
Susan AledortExecutive
NKNagraj Kashyap
Nagraj KashyapNamed on SEC filingGeneral Partner at Touring Capital
NT
Nicholas ThompsonNamed on SEC filing

Board

DSDakin Sloss
Dakin SlossBoard directorGeneral Partner at Prime Movers Early
NCNavin Chaddha
Navin ChaddhaBoard directorManaging Partner at Mayfield
WE
William E. Savage Jr.Board directorGeneral Partner at Revolution
ML
Michael LangBoard director

Investors · 11

Reported raises · per SEC filings

Form D private placements

$84.4M disclosed across 6 rounds · 2024–2026

▶$13.5MraisedJul 2026 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Bill GrossExecutive Officer, Director
  • Marcia GoodsteinExecutive Officer
  • Susan AledortExecutive Officer
  • William Savage Jr.Director
  • Navin ChaddhaDirector
  • Nagraj KashyapDirector
  • Nicholas ThompsonDirector
Offering amount
$13.5M
Amount sold
$13.5M
First sale
Mar 2026
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$40MraisedSep 2025 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • MARCIA GOODSTEINExecutive Officer
  • NAVIN CHADDHADirector
  • SUSAN ALEDORTExecutive Officer
  • WILLIAM E. SAVAGE JR.Director
  • BILL GROSSExecutive Officer, Director
  • NAGRAJ KASHYAPDirector
  • NICHOLAS THOMPSONDirector
Offering amount
$40M
Amount sold
$40M
First sale
Aug 2025
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$23.4MraisedOct 2024 · 7 investors · Other Technology
Rule 506(c)
Officers, directors & promoters on the filing
  • Susan AledortExecutive Officer
  • Marcia GoodsteinExecutive Officer
  • Navin ChaddhaDirector
  • William E. Savage Jr.Director
  • Bill GrossExecutive Officer, Director
Offering amount
$30M
Amount sold
$23.4M
First sale
Sep 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$130KraisedSep 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dakin SlossDirector
  • Marcia GoodsteinExecutive Officer
  • Susan AledortExecutive Officer
  • William E. Savage Jr.Director
  • Bill GrossExecutive Officer, Director
  • Michael LangDirector
Offering amount
$130K
Amount sold
$130K
First sale
Mar 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.5MraisedSep 2024 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael LangDirector
  • Marcia GoodsteinExecutive Officer
  • William E. Savage Jr.Director
  • Dakin SlossDirector
  • Bill GrossExecutive Officer, Director
  • Susan AledortExecutive Officer
Offering amount
$2.5M
Amount sold
$2.5M
First sale
May 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.8MraisedSep 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William E. Savage Jr.Director
  • Marcia GoodsteinExecutive Officer
  • Bill GrossExecutive Officer, Director
  • Michael LangDirector
  • Susan AledortExecutive Officer
  • Dakin SlossDirector
Offering amount
$4.8M
Amount sold
$4.8M
First sale
Aug 2024
Incorporated
Corporation, Delaware, 2024
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Prorata Ai went on to found or lead other companies.

Frequently asked questions

What does Prorata Ai do?
ProRata builds attribution and revenue-sharing solutions for AI search, tracking how licensed content is used and sharing revenue with content creators and publishers. It serves publishers, journalists, and creators, positioning itself in the AI content licensing and attribution category.
Who founded Prorata Ai?
Prorata Ai was founded by Bill Gross in 2024.
Who are Prorata Ai's investors?
Prorata Ai's investors include Alumni Ventures, Bold Capital Partners, Calibrate Ventures, Firestreak Ventures, Link Ventures, MVP Ventures, Revolution, Touring Capital and 3 more.
How much funding has Prorata Ai raised?
Prorata Ai has disclosed $84.4M raised across 6 rounds.
Where is Prorata Ai headquartered?
Prorata Ai is headquartered in Pasadena, US.