Propely
Founded 2019 · 28 employees on LinkedIn · 1 known investors
Propely is an all-in-one property management platform that digitizes operations and maintenance, covering deviation handling, documentation, service agreements, sustainability reporting, and tenant/supplier communication, with an AI tool for extracting information from service reports. It serves real estate companies, operations firms, and property managers handling residential and commercial portfolios, offered as iOS/Android apps and web, primarily in Norway.
Also known as Eiendomsappen · Propely AS
Investors · 1
Company profile
researched Aug 2026Propely (Propely AS) is a Norwegian software company providing an all-in-one property management platform covering the operational phase of buildings. The system spans facility management and maintenance documentation (FDV), deviation and non-conformance handling, routines, fire book records, service agreements, sustainability reporting, and communication with tenants and suppliers. An AI feature, Propely AI, is used to extract and structure information from service reports.
The product is organized in modules. The operation and maintenance module handles deviations, routines, documentation, reports and operational insight. The tenant solution provides a branded tenant portal with deviation reporting, news and information sharing via push notification or branded email, chat, booking of meeting rooms, premises and equipment (with optional integration to digital key access), customer surveys, events and customer follow-up that can also function as a lightweight CRM; tenants under bare-house agreements can also carry out routine tasks and handle service reports. The portfolio module offers dashboards, tenancy and contract overviews with automatic reminders, customer summaries with tenant master data and leased area, property information, and role-specific custom dashboards. The platform is delivered on the web and as iOS and Android apps, with open APIs and integrations to partner systems for finance and contract management, energy monitoring, sensor technology, fire protection, rental administration and drawing archives.
Founding story
Propely was founded in 2019 by Kristoffer Moe Lundquist (CEO), Steinar Halvari Seim (CGO) and Ole Lassesen Ekern (COO).
Business model
B2B SaaS sold to property owners and managers, with modular functionality that can be tailored to the customer's portfolio and work processes.
Traction
The company reports more than 300 customers and over 10,000 properties managed on the platform. Named customers include Oxer Eiendom and SEFF Holding, whose property managers cite documented routines, traceability of operational tasks and reduced tenant response times.
Latest developments
Propely announced a collaboration with FPA aimed at strengthening preventive fire protection and reducing risk in buildings, published guidance on selecting a property management system and on deviation handling in FDV work, launched the Propely AI tool for service report information retrieval, and is recruiting four developers.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a property management and facility management software provider for the Norwegian real estate sector, serving both private and municipal property actors and portfolios of varying size.
Consolidates tenant, supplier and operations communication into a single system rather than email and dispersed tools, combining FDV documentation, deviation handling, a branded tenant portal, portfolio and contract oversight, AI-based service report processing and integrations with finance, energy, sensor and fire safety systems.
Technology
Cloud-based platform accessible from browser, mobile and tablet with real-time collaboration, iOS and Android apps, open APIs for integration with third-party systems, AI-assisted processing of service reports, and encryption of data in transit and at rest with compliance to applicable privacy rules.
Go-to-market
Direct sales supported by booked demos and a no-obligation onboarding review, content marketing through insight articles, press releases, customer stories and downloadable e-books, plus partner integrations across adjacent property technology systems.
Real estate companies, operating/facility management companies and property managers responsible for residential and commercial property, including private and municipal owners.
Geography
Norway-based, with offices in Oslo; the website is published in Norwegian and English.
History
Founded in 2019 in Norway and previously known as Eiendomsappen, the company now operates as Propely AS with offices in Oslo. It is led by its three co-founders and has built out commercial, customer success, design and engineering teams, and reports more than 300 customers and over 10,000 properties on the platform.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsPropely announced a collaboration with FPA intended to reduce risk, support correct decision-making and strengthen preventive fire protection in buildings.
Propely introduced Propely AI, a tool that streamlines the extraction of information from service reports, presented alongside an e-book on AI use in facility management.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Propelypropely.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Propely do?
- Norwegian SaaS platform for property management, operations and maintenance, tenant communication and portfolio oversight.
- Who are Propely's investors?
- Propely's investors include Skagerak Capital.