Propelo
acquired by Harness5 known investors
Harness AI DLC is a cost management and observability platform that tracks AI tool spending, developer productivity, and code delivery outcomes together. It helps engineering organizations measure the business impact of AI coding tools and identify optimization opportunities across adoption, spend, and engineering performance.
Also known as Harness Software Engineering Insights · LevelOps · Propelo, Inc.
Investors · 5
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$24M disclosed across 2 of 3 rounds · 2021
- $12MSeries ANov 2021 · 3 sources
Decibel Partners (lead), Eniac Ventures, Fathom Capital, Fike Ventures
Source ↗ - $12MraisedNov 2021 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Propelo, Inc. (formerly LevelOps) built an engineering excellence and productivity platform that ingests data from more than 40 DevOps and SDLC tools — including Jira, GitHub, GitLab, Bitbucket, Azure DevOps, Jenkins and Gerrit — to compute DORA metrics and over 100 additional delivery metrics, typically within hours of connection. Alongside analytics, the product included a no-code robotic process automation module whose playbooks, called "Propels," turned insights into automated actions such as nudging developers to update tickets, with the aim of surfacing bottlenecks, predicting sprint slippage and reducing manual task burden across development, QA, DevOps, security and product stakeholders.
Harness acquired Propelo in January 2023 and released the technology as Harness Software Engineering Insights, the eighth module of the Harness platform, covering alignment with business initiatives, agile planning predictability, and execution benchmarking against DORA and SPACE frameworks. The propelo.ai domain now presents Harness AI DLC Insights, which extends the same approach to AI-assisted development: tracking token consumption by developer, team, agent and model; measuring AI-authored code at the commit level and AI-assisted pull requests; identifying unused seats, wasted or optimizable spend, expensive model choices and tokens spent on code that is abandoned or never shipped; and connecting AI activity to PR velocity, deployments, throughput, quality regressions and security risk. The product ingests data from AI coding tools including Claude, Cursor, GitHub Copilot and Windsurf, and from delivery tools such as Jira, GitHub, GitLab, Bitbucket, Azure DevOps, Jenkins, PagerDuty and ServiceNow, with role-based access control, organization hierarchies, prebuilt dashboards, a software delivery knowledge graph and natural-language querying via Harness AI.
Founding story
Founder and CEO Nishant Doshi previously co-founded the SaaS security company CirroSecure, acquired by Palo Alto Networks in 2015, and then served as senior director and VP of engineering at Palo Alto Networks, where he was responsible for three high-growth product lines and hundreds of engineers. There he encountered the difficulty of stitching together data from Jira, GitHub, Salesforce and other tools to understand the development process, which motivated building a purpose-built analytics and automation product. He assembled a team of engineering leaders drawn from Checkr, GitLab and ServiceNow.
Business model
SaaS software sold to enterprises; originally delivered as a standalone subscription platform with a free trial, and after the 2023 acquisition offered as a paid module within the Harness platform with a free entry tier requiring no credit card.
Subscription SaaS revenue from enterprise engineering organizations, now billed as a module of the Harness platform.
Traction
At the time of the November 2021 Series A the company reported customers spanning global corporations, high-growth SaaS companies and Fortune 500 firms after a short period in commercial operation. By the January 2023 acquisition, referenced customers included Broadcom, CDK Global, iBotta, OneMain Financial, Razorpay, Rubrik and American Eagle Outfitters; Broadcom cited a 30% reduction in developer task burden in certain areas and American Eagle Outfitters cited reduced lead time.
Latest developments
Following the Harness acquisition, the offering is marketed as Harness AI DLC Insights / Software Engineering Insights, focused on measuring AI coding tool adoption, token spend efficiency and the production impact of AI-generated code, with natural-language querying through Harness AI and a free entry tier.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in software engineering intelligence for engineering leadership, competing against siloed DevOps dashboards and custom-built BI systems; described at launch as offering an industry-first AI-driven engineering excellence platform, and at acquisition as an industry leader in engineering productivity.
Combines analytics with automated action rather than reporting alone: pre-built integrations across 40+ DevOps tools remove custom data plumbing, and no-code RPA playbooks convert insights into workflow changes. The current AI-focused positioning ties token spend directly to shipped code, delivery throughput and quality outcomes rather than reporting usage in isolation.
Technology
Machine learning-driven analytics over data pulled from 40+ DevOps and SDLC tools, combined with a no-code RPA automation engine. Current capabilities include commit-level attribution of AI-authored code, token accounting by developer, team, agent, model and repository, a unified software delivery knowledge graph linking AI activity to SDLC workflows and outcomes, MCP-powered agent and natural-language querying, instant dashboard generation, and DORA and SPACE metric frameworks.
Go-to-market
Direct enterprise sales supported by demo requests and a self-service free trial or free tier; distributed since 2023 through the Harness platform and its native integrations with Harness CI/CD, feature flags, cloud cost, security and incident modules.
Enterprise engineering organizations and their leadership — executives, engineering managers, developers, and business and finance partners — including global corporations, Fortune 500/1000 companies and high-growth SaaS companies. Named customers include Broadcom, CDK Global, iBotta, OneMain Financial, Razorpay, Rubrik and American Eagle Outfitters.
Geography
Headquartered in Sunnyvale, California at the time of its Series A; the acquiring company, Harness, is based in San Francisco.
History
The company operated as LevelOps before rebranding to Propelo, and publicly launched its AI-driven engineering excellence platform in November 2021 alongside a $12M Series A. Early customers included Broadcom and CDK Global, later joined by iBotta, OneMain Financial, Razorpay, Rubrik and American Eagle Outfitters. In January 2023 Harness acquired Propelo, Inc. and shipped the technology as the generally available Harness Software Engineering Insights module.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsHarness acquired Propelo, Inc. and made the platform generally available as Harness Software Engineering Insights, the eighth module of the Harness Platform. Financial terms were not disclosed.
Propelo announced a $12M Series A led by Decibel Partners with participation from existing investors Fika Ventures, Eniac Ventures and Fathom Capital, bringing total raised across Seed and Series A to $16M. Advisors and investors announced alongside the round included Michael Stoppelman, Rinki Sethi, Naveen Zutshi and David Schneider.
$12M source ↗
Propelo publicly launched its engineering excellence platform, combining AI-driven analytics across 40+ DevOps tools with no-code RPA playbooks called 'Propels'.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Propelopropelo.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Propelo do?
- Propelo is an engineering-insights platform, now part of Harness, that measures software delivery and AI coding-agent impact.
- Who are Propelo's investors?
- Propelo's investors include Decibel Partners, Eniac Ventures, Fika, Fathom Capital.
- How much funding has Propelo raised?
- Propelo has disclosed $24M raised across 2 of its 3 known rounds.
- Who acquired Propelo?
- Propelo was acquired by Harness.