Proof

PROOF (proof.vc) is a venture capital firm focused on growth-stage investing in companies described as ready for their next phase of growth. The firm reports more than $750 million in assets under management and 107 total company investments, with an origin year of 2015.

PROOF's stated approach centers on partnering with early-stage venture managers and co-investors to identify and participate in follow-on rounds for their strongest portfolio companies, allowing the original managers to retain continued participation and upside. Testimonials on the firm's site come from partners at Grep VC, Frontier Venture Capital and Fluent Ventures, who describe PROOF as a co-investment partner in later rounds. The firm also publishes content including weekly roundups, a founder interview series and a podcast, "Finding PROOF."

Business model

PROOF operates as a venture capital fund manager, deploying capital from its more than $750 million in assets under management into growth-stage equity rounds, frequently as a follow-on or co-investment partner alongside early-stage managers who sourced the company originally.

Traction

The firm reports 107 total company investments and more than $750 million in assets under management. Its portfolio includes realized outcomes labeled IPO (Beyond Meat), M&A (Jackpocket) and SPAC (Skillz), plus active positions across fintech, healthcare, AI, cybersecurity, marketplaces, frontier tech, gaming and content.