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Produx
Techstars '23Kottayam, IN · 5 known investors
Find your way into Produx
Produx is an AI tool that analyzes customer conversations, support tickets, and emails to generate product insights and guide prioritization for product teams. It helps companies make data-driven product decisions based on customer feedback.
Also known as Produx AI · Produx AI, LLC · Produx, Inc.
Founders & leadership
Investors · 5
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 3
Company profile
researched Sep 2026Produx (also referred to as Produx AI) is a product intelligence platform for B2B product teams. It connects to a company's sources of customer and prospect feedback — conversations, support tickets, emails and other go-to-market inputs — and applies AI to extract actionable insights that product managers can use to decide what to build next, prioritize features and align roadmaps with market demand.
The product is positioned as an AI copilot for product decisions rather than a summarization tool: alongside feedback analysis and prioritization, it offers in-depth analysis, integration with existing workflow tools, and automation of stakeholder reporting through automated reports, custom templates, one-click sharing and advanced filtering. The company's site states enterprise-grade security aligned to SOC 2.
Produx AI, LLC is listed with headquarters in Seattle, Washington, a founding date of 2021, a B2B business model and fewer than ten employees, while its founding team and core staff are based in Kottayam and Kochi, Kerala, India.
Founding story
Tony Tom, a BTech in computer science from CUSAT, Kochi, and a product manager for roughly a decade, launched Produx AI with Jerin A Mathews, a BTech graduate of Toc H Institute of Science and Technology, Kochi, who had published more than 11 apps with over 8 million cumulative downloads. The pair drew on their own experience as product managers: they observed that as venture-funded companies scale quickly, product teams become increasingly distant from customers and lose context on real customer needs, and built Produx to reconnect product managers to feedback sources through AI-generated insights.
Business model
Produx sells software to businesses (B2B), with the website directing prospective customers to request a demo and referencing a pricing page; it is built to plug into the workflow of B2B product managers and integrate with the systems where customer feedback is generated.
Traction
Selected for the Techstars Seattle accelerator programme as one of two Kerala-based firms; raised a pre-seed round of Rs 3.2 crore from Callapina Capital, Arjun Pillai, 1.0 Ventures and Nurture Ventures.
Latest developments
In October 2023 the company reported a Rs 3.2 crore pre-seed round and participation in the Techstars Seattle accelerator, alongside plans to expand in Kerala and other markets.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Produx AI positions itself as a product intelligence platform purpose-built for B2B product management, emphasising revenue-driven prioritization decisions derived from validated customer feedback rather than AI summaries alone.
The company emphasises tight integration into the B2B product manager workflow and conversion of raw feedback data into actionable, decision-ready intelligence and prioritization, rather than AI-generated summaries.
Technology
The platform ingests customer and prospect feedback from conversations, support tickets, emails and other go-to-market channels and uses AI to generate product insights, prioritization recommendations and in-depth analysis, plus automated stakeholder reporting. The company describes enterprise-grade security with reference to SOC 2.
Go-to-market
Inbound demand generation through the company website, which centres on a 'request a demo' call to action, supported by published pricing, integrations and blog pages.
B2B product teams and product managers, particularly at high-growth and venture-funded software companies.
Geography
Founding team and core staff based in Kottayam and Kochi, Kerala, India, with the legal entity Produx AI, LLC listed as headquartered in Seattle, Washington, United States; the company has stated plans to expand within Kerala and beyond.
History
Co-founders Tony Tom and Jerin A Mathews, both from Kottayam, Kerala, previously worked together at the conversational marketing platform Insent.ai, which was acquired by ZoomInfo (NASDAQ: ZI); both worked on ZoomInfo's product team before starting Produx. The company was selected for the Techstars Seattle accelerator programme, one of two Kerala-based firms chosen, and announced a pre-seed round of Rs 3.2 crore in 2023.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsProdux AI was one of two Kerala-based firms selected for the Techstars Seattle startup accelerator programme.
Produx AI announced a pre-seed funding round of Rs 3.2 crore backed by Callapina Capital, Arjun Pillai, 1.0 Ventures and Nurture Ventures.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Produxprodux.ai · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Produx do?
- Produx is a product intelligence platform that turns B2B customer and prospect feedback into AI-driven prioritization insights.
- Who are Produx's investors?
- Produx's investors include Techstars, Callapina Capital.
- Where is Produx headquartered?
- Produx is headquartered in Kottayam, IN.