/Companies

ProductionAR

Techstars '21

Edmonton, CA · Founded 2011 · 1 employees on LinkedIn · 1 known investors

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ProductionAR provides augmented reality solutions that enable enterprise workers to access data about physical assets by scanning them with mobile devices. The platform uses computer vision technology to recognize markers on assets and overlay real-time information from cloud-based databases, serving industrial and logistics operations.

Also known as Production AR

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

ProductionAR develops augmented reality software for enterprise and industrial use, positioning its fiducial marker technology as an alternative to bar codes, QR codes and RFID. The system combines mobile apps for smartphones, tablets and wearable AR devices (including Google Glass), cloud-hosted databases, and proprietary printed marker patterns that are applied as stickers or incorporated into existing paper worksheets and laser-etched metal labels. The apps recognize the markers and overlay real-time data on the live camera view, with the company stating that hundreds of markers can be read at once and at distances it describes as up to 25 times farther than conventional QR codes.

The product family includes TagScan, described as an augmented reality barcoding and logistics system built around a novel marker system and a cloud "ERP-lite" database for tracking work-in-progress, inventory and deliveries through factories, warehouses and delivery operations; TagTrack for asset management, equipment rental and chain-of-custody sign-in/sign-out histories; FactoryAR, which surfaces real-time machine status on mobile devices via overlays and integrates with existing SCADA software, with PLC connection and home/office use cases listed as forthcoming; a read-only multimedia and manual-access product aimed at museums, science centres, art galleries and industrial manuals; and COVID-19 products, namely a zone- and contact-tracing tool and CovidScanCode, a validator/user app pair using animated changing marker patterns linked to anonymized vaccination and test records.

Stated functionality includes spreadsheet (Excel) upload and download, SMS and email alerts, timesheet-mode cost and cycle-time reporting, web console dashboards with status and maps, marker printing and ordering, and role-based access controls including customer sub-accounts that expose only selected rows and columns. The company says it uses Amazon cloud infrastructure and Amazon authentication for security.

Business model

ProductionAR sells its AR tracking software as a low-cost subscription SaaS, with tiers scaled by storage and number of users, supplemented by marker supply (downloadable patterns, printed markers and sticker packages) and app purchases. Setup assistance and support time is included with purchase or can be bought in additional blocks; the company also promotes a do-it-yourself deployment path via instructional videos.

Subscription software fees scaled by organization size, storage and user count, plus app purchases, marker/sticker printing and orders, and optional paid setup and migration assistance.

Traction

The company states its AR production and work-flow tracking solution has been in operation in Alberta for two years with factory, inspection and distribution companies.

Latest developments

Product line extended to COVID-19 applications, including a zone-based contact tracing system produced with Cyanic Automation and CovidScanCode for validating vaccination and test status, with Lab and Admin apps described as upcoming. FactoryAR lists SCADA integration as available and PLC connection and home/office use cases as coming soon.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positions itself as a low-cost SaaS alternative to conventional bar-code, QR-code and RFID asset-tracking approaches for industrial and logistics workflows.

The company positions its marker system against QR codes, bar codes and RFID on the basis of long-distance and live-video detection, the ability to read many markers simultaneously, no consumable RFID/NFC tags required, integration of patterns into existing labels and worksheets, and rapid setup without contractors or lengthy database projects.

Technology

Computer vision-based fiducial marker system (referred to as the MFD Fiducial Marker System) with markers described as patented and detectable at long range and in live video, paired with mobile apps for phones, tablets and wearables and cloud databases running on Amazon infrastructure with Amazon authentication. The system supports simultaneous detection of many markers, AR overlays of documents, images, video, CAD and inspection files, live IoT data reads, and integration with SCADA software.

Go-to-market

Direct online sales via the company website with app purchase and demo requests, a sales email contact, self-serve DIY setup supported by tutorial videos, and content marketing through product videos and a podcast appearance by the founder with an oil-and-gas digital transformation author.

Industrial and logistics enterprises including factories, inspection and distribution companies, warehouses, equipment rental and asset-owning organizations, moving companies, and facility operators; also museums, science centres and art galleries for read-only multimedia access.

Geography

Deployments cited in Alberta, Canada; software delivered via cloud and mobile apps.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 20261
Marker scan distance vs QR codesJan 2021Up to 25x farther than QR codes
Years in operation in Alberta (production & work-flow tracking solution)Jan 20212 years

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Jan 2021
CovidScanCode contact-tracing system offered with Cyanic Automation

A mobile and cloud zone-tracking and contact-tracing system using ProductionAR's long-distance marker technology is described as brought to market by Cyanic Automation and ProductionAR.

source ↗

Jan 2021
CovidScanCode vaccination and test status validation app

Validator and User apps that read an animated QR-code-like marker linked to anonymized vaccination, PCR and other test records, with Lab and Admin apps described as upcoming.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ProductionAR do?
ProductionAR builds augmented reality marker and cloud software that lets workers access asset data by aiming a phone at it.
Who are ProductionAR's investors?
ProductionAR's investors include Techstars.
Where is ProductionAR headquartered?
ProductionAR is headquartered in Edmonton, CA.