Proclaim

Proclaim, operating under the corporate name Fresh Health, Inc., develops a custom-fit at-home oral care device and an associated oral health data platform. Its core product, the Custom-Jet Oral Health System, consists of a personalized mouthpiece and a countertop hydro station. The mouthpiece is engineered and 3D printed for each user from an intraoral digital scan taken by a dental professional, and carries up to 60 precision jets placed on both the lingual and facial sides of the teeth. At the push of a button the system delivers an automated seven-second, 360-degree cleaning of interdental areas and below the gumline, with five pressure settings; an optional mint "Oral Infusion" concentrate can be added to the water.

Around the device, the company markets what it calls an oral-systemic platform and a closed-loop home care protocol: AI-based risk identification to flag untreated oral disease and systemic complications, qPCR salivary testing that quantifies 11 periodontal pathogens (sold as MyPerioPath test kits on a quarterly basis), the daily seven-second home care treatment, outcome tracking covering clinical progress, cost, patient engagement and utilization, and personalization of the protocol based on the patient's data and treatment plan. The company positions this as addressing the structural gap between medical and dental networks and aligning with CMS oral-systemic initiatives.

Proclaim states its system is clinically proven, citing results published in the peer-reviewed journal Compendium and an independent 30-day study conducted by Salus Research Inc. with 192 participants comparing brushing plus Proclaim with brushing alone and brushing plus flossing.

Business model

Proclaim sells a hardware system with recurring consumable and diagnostic components. The Custom-Jet Oral Health System is listed at $1,299, with promotional and benefit-linked pricing (for example $899 member pricing and a $224.75 Delta Dental of Colorado benefit package), and quarterly qPCR salivary testing offered as an additional $700. Packages bundle a personalized mouthpiece, a hydro station, a dental scan appointment with a partner dentist, and oral infusion concentrate; additional mouthpieces can be purchased so one hydro station serves multiple users. Orders are not charged until Proclaim receives the dental scans from the dentist.

Direct product sales of the device and mouthpieces, add-on consumables (oral infusion concentrate), and paid quarterly salivary testing kits, alongside distribution through health plan and employer benefit programs.

Traction

The company reports more than 600 dental professional partners, use by patients from over 60 health plans, an average gum inflammation reduction of 41%, and an average $3 return for every $1 invested by health plan partners. The Custom-Jet Oral Health System became available for preorder at $899 with shipping stated to begin by the end of September 2023.

Latest developments

The company's consumer site presents Proclaim as an oral-systemic platform combining AI risk identification, qPCR salivary diagnostics, the daily seven-second treatment, outcome measurement and protocol optimization, and is led by CEO Mariya Filipova; earlier coverage identified Heberto Calves as CEO. Distribution includes health plan benefit packages such as one offered with Delta Dental of Colorado.