Prismia
Techstars '25Pasadena, US · 1 known investors
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Prismia is a financial reconciliation platform that automatically matches transactions to projects by pulling data from company emails, documents, Slack threads, and drives, attributing spend to the right project and cardholder. It includes an analyst tool that answers plain-language questions grounded in company data and builds interactive projections for scenario testing.
Also known as prismia.so
Founders & leadership

Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Prismia (prismia.so) is a customer relationship management product aimed at commercial real estate teams. Rather than requiring brokers to enter data manually, it reads the deal traffic already flowing through a team's inbox, calendar and file storage and files each detail against the property record it belongs to. Connected sources shown on the company's site include Outlook, Google Drive and Dropbox. Extracted updates — such as a revised rentable square footage, a change in occupancy, or a new availability to add to the list — are proposed but not written to the record until a user accepts them, and every entry carries a citation back to the email or document it was derived from.
The product organizes work around properties, people and companies, with a property record that consolidates details, contacts, emails, files and a map. A single reverse-chronological timeline collects emails, shared documents, notes and meetings for each deal, so that the history of a requirement, tour, letter of intent and landlord counter remains attached to the property. A natural-language assistant, Prismia AI, answers questions posed in plain language (at the desk or by voice) using the team's own deal history, returning structured answers in which each line links to the underlying email, document, note or calendar entry. A reminder layer monitors gaps in the record — an open requirement with no contact in 90 days, a tour with no follow-up, or an LOI outstanding too long — and surfaces them to the user.
The company's website presents the product as available through a beta sign-up, alongside a sign-in for existing users.
Business model
Prismia offers a software product for commercial real estate teams, delivered as a web application that connects to customers' existing email, calendar and document storage accounts.
Traction
The website offers a beta sign-up and a sign-in for existing accounts.
▸Full profile — market position, technology, go-to-market
Market position
Prismia positions itself as a CRM alternative for commercial real estate teams that maintain their real deal record in the inbox.
The product emphasizes automatic capture from existing work tools instead of manual CRM data entry, human acceptance before any record is written, and source citations on every field and AI answer so users can open the underlying email or document.
Technology
The system ingests email, calendar entries and files from Outlook, Google Drive and Dropbox, extracts structured fields (property, broker, size, occupancy, assignment tags) and proposes record updates that require user acceptance. Each extracted fact retains a link to its source document. A natural-language assistant reads across emails, documents, notes and the calendar to answer questions about a deal, attaching a citation to each statement, and can draft replies. A rules-driven reminder component detects inactivity in the record, such as stalled LOIs or tours without follow-up.
Go-to-market
Prospective users are directed to join a beta through the company website.
Commercial real estate teams and brokerages, including industrial and flex property leasing teams whose working record resides in email.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 8
primary sources listed
- Prismiaprismia.so · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Prismia do?
- Prismia is a CRM for commercial real estate teams that updates property, contact and deal records automatically from email.
- Who founded Prismia?
- Prismia was founded by Charlie Geraci.
- Who are Prismia's investors?
- Prismia's investors include Techstars.
- Where is Prismia headquartered?
- Prismia is headquartered in Pasadena, US.

