Primary Data
Los Altos, US · Delaware corporation · 3 known investors
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Founders & leadership
RW
Rick WhiteCo-founder
LL
Lance L. SmithCo-founder
DF
David FlynnCo-founder
Board
BM

IP

JR
Jeffrey RothschildBoard director
PL
Ping LiBoard director
Investors · 3
Battery Ventureslisted by Battery VenturesBoston · $500K – $100Mvia Itzik Parnafes · board
How we know: Battery Ventures's portfolio page · board seat on SEC Form D · Not right? Tell us
Cedar FundreportedHerzelia · $2M – $10M
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$17M disclosed across 1 round · 2017
▶$17MraisedApr 2017 · 16 investors · Other TechnologyRule 506(b)
▶$17MraisedApr 2017 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Blake ModersitzkiDirector
- Rick WhiteExecutive Officer, Director
- Itzik ParnafesDirector
- Jeffrey RothschildDirector
- Ping LiDirector
- Lance L. SmithExecutive Officer, Director
- David FlynnExecutive Officer, Director
- Offering amount
- $22M
- Amount sold
- $17M
- First sale
- Mar 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who founded Primary Data?
- Primary Data was founded by Rick White, Lance L. Smith, David Flynn.
- Who are Primary Data's investors?
- Primary Data's investors include Battery Ventures, Cedar Fund, Pelion Venture Partners.
- How much funding has Primary Data raised?
- Primary Data has disclosed $17M raised across 1 round.
- Where is Primary Data headquartered?
- Primary Data is headquartered in Los Altos, US.

