PrimaKu
Jakarta, ID · Founded 2019 · 56 employees on LinkedIn · 3 known investors
PrimaKu operates a healthcare ecosystem in Indonesia connecting parents, pediatricians, and clinics, with apps for child growth monitoring, immunization tracking, and teleconsultations. It also provides an electronic medical record system for clinics and integrates with Satusehat, Indonesia's national medical registry.
Also known as PT Prima Anak Nusantara
Founders & leadership
PrimaKu was founded in 2019 by Muhammad Indraputra, CFA.
Investors · 3
Also in the syndicate · 1
Company profile
researched Aug 2026PrimaKu is a Jakarta-based child health and parenting platform describing itself as Indonesia's first pediatric health platform for public use, with content and recommendations supervised by the Indonesian Pediatric Society (IDAI/IPS). Its consumer application lets parents monitor child growth and development, manage health and nutrition (including special-needs guidance), track and book vaccinations, and access parenting support and expert-led classes.
The company operates a multi-sided ecosystem. Alongside the parent app, PrimaPro is an application for pediatricians offering secure teleconsultations, access to medical databases and professional collaboration, while PrimaCare is an electronic medical record system for clinics covering patient management and healthcare delivery. PrimaKu also digitalises partner clinics to link online and offline patient journeys and supports integration with SatuSehat, Indonesia's national medical registry; its Diari Diabetes Anak dan Remaja module has been integrated with SatuSehat.
The consumer website functions as a booking marketplace for child and adult vaccines (hepatitis B, combination vaccines, PCV, MMR, influenza, hepatitis A, dengue, varicella) and medical services such as medical check-ups, booster vaccinations and minor surgery, delivered through named partner clinics and laboratories in Jakarta with listed rupiah prices. The site also publishes parenting and child-health editorial content.
Founding story
PrimaKu was founded in July 2017 by Muhammad Aditriya Indraputra to address parenting challenges in Indonesia, particularly growth stunting, through child growth monitoring, nutrition guidance and vaccination services.
Business model
PrimaKu combines a free-to-use parent-facing mobile application with monetisable services: bookable vaccination and medical services at partner clinics at listed prices, paid parenting classes and educational programmes, teleconsultation with pediatricians via PrimaPro, and software for healthcare providers in the form of the PrimaCare clinic EMR and clinic digitalisation services.
Sources indicate transaction-based sales of vaccines and medical services booked through the platform at partner clinics (prices listed in Indonesian rupiah), parenting education offerings, and provider-facing software (PrimaCare EMR) and clinic digitalisation.
Traction
The company reports reaching more than 3 million parents, over 5,200 pediatricians onboarded and more than 400 clinic partnerships, with a 4.9 app rating from over 50,000 reviews. Earlier coverage in 2023 cited over 1.2 million users since inception. It states that more than 96% of children under two monitored via its growth chart avoid malnutrition and stunting and that its users are about 3.2 times more likely to complete immunization per the IDAI schedule. Parenthood Institute 2024 drew more than 65,000 parents.
Latest developments
A December 2025 report listed PrimaKu among Southeast Asian startups securing funding, tagged with ADB Ventures and Save the Children Global Ventures. The consumer site is actively marketing child and adult vaccine bookings and medical check-up services at partner clinics, and publishing parenting and child health articles.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as Indonesia's first and leading pediatric health and parenting platform, differentiated by its official partnership with the Indonesian Pediatric Society and by an ecosystem that spans parents, pediatricians and clinics.
Clinical content and recommendations supervised by the Indonesian Pediatric Society, a three-sided product set (parent app, pediatrician app, clinic EMR), national registry integration with SatuSehat, and reported outcome effects such as higher immunization completion among app users.
Technology
Mobile applications for parents and pediatricians, a growth-charting and development-monitoring engine based on IDAI guidance, teleconsultation and medical-database access for doctors, a cloud electronic medical record system (PrimaCare) for clinics, and integration with SatuSehat, Indonesia's national medical registry.
Go-to-market
Distribution through consumer mobile apps and the website, an official partnership with the Indonesian Pediatric Society, a network of more than 400 partner clinics, onboarding of pediatricians onto PrimaPro, community and education events such as the Parenthood Institute, school-to-school vaccination roadshows, and training of PAUD (early childhood education) teachers in growth and development screening.
Parents of infants and young children in Indonesia, pediatricians, clinics and healthcare institutions, and public health organisations.
Geography
Indonesia, headquartered in Jakarta, with clinic partners listed across Jakarta districts and activities including teacher training in Palembang.
History
Founded in July 2017, PrimaKu built a parent-facing growth and development monitoring app supervised by the Indonesian Pediatric Society and expanded into pediatrician tools (PrimaPro), a clinic EMR (PrimaCare) and vaccine and medical service booking. It raised an undisclosed pre-Series A round in August 2023 led by Northstar Group and AppWorks with BRI Ventures and BIG Ventures. It received recognitions including the Health Innovation Exchange Award in Geneva, Google's #1 Inspiring App in healthcare at Playtime Singapore, a MURI record for PAUD teacher training, and recognition connected to the United Nations Economic and Social Council. In December 2025 it was reported among Southeast Asian companies securing funding, with ADB Ventures and Save the Children Global Ventures associated with the story.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsA DealStreetAsia Southeast Asia digest reported PrimaKu bagging funding, with ADB Ventures and Save the Children Global Ventures referenced in the article tags.
PrimaKu was recognised by Google as the #1 Inspiring App in healthcare and featured at Playtime Singapore.
PrimaKu was selected in Geneva as one of the health innovations recognised by the Health Innovation Exchange.
PrimaKu set a MURI Record for training the largest number of PAUD teachers in child growth and development screening, in Palembang.
PrimaKu's Parenthood Institute 2024 parenting education event drew more than 65,000 participating parents.
PrimaKu ran a school-to-school vaccination roadshow to raise immunization awareness and introduce its vaccine booking feature.
PrimaKu's Diari Diabetes Anak dan Remaja was integrated with SatuSehat, Indonesia's national health registry, recognised by Indonesia's Minister of Health Budi G. Sadikin.
PrimaKu raised an undisclosed amount in pre-Series A funding led by Northstar Group and AppWorks, with participation from BRI Ventures and BIG Ventures, to expand its childhood development support services in Indonesia.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- PrimaKuprimaku.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does PrimaKu do?
- Indonesian pediatric health platform for child growth monitoring, immunization, teleconsultation and clinic EMR, partnered with IDAI.
- Who founded PrimaKu?
- PrimaKu was founded by Muhammad Indraputra, CFA in 2019.
- Who are PrimaKu's investors?
- PrimaKu's investors include AppWorks Ventures, Save the Children Global Ventures.
- Where is PrimaKu headquartered?
- PrimaKu is headquartered in Jakarta, ID.