Pricing Engine
New York, US · Founded 2010 · 2 known investors
New York company offering low-cost benchmarking and analysis of online digital advertising campaigns.
Also known as PricingEngine
Founders & leadership
Investors · 2
Reported raises · per SEC filings
Form D private placements$100K disclosed across 1 round · 2014
▶$100KraisedOct 2014 · 4 investors · ComputersRule 506(b)
- Jeremy KaganExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $100K
- Minimum investment
- $25K
- Proceeds to insiders
- $30K
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Pricing Engine is a New York-based digital media and SaaS company whose system is aimed at understanding and improving online digital advertising campaigns through benchmarking and analysis. The service aggregates and collects online ad campaign data sourced from advertising platforms including Google AdWords and Microsoft Advertising, and turns that data into marketing analysis and insights for advertisers.
Outputs are delivered in a report-card format intended for quick review, with a user's campaign benchmarked against comparable peer campaigns so that areas for improvement can be identified and the campaign adjusted accordingly. The offering is positioned as a low-cost way to analyze online campaigns.
Founding story
The company was founded by Jeremy Kagan and Yagmur Coker.
Traction
Selected as one of ten startups to be featured at PeopleConnect's Ignite Fundraiser Demo Day on September 4, 2012.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a low-cost provider of online advertising campaign analysis and benchmarking, serving smaller advertisers rather than large marketing organizations.
Technology
The platform aggregates and collects online advertising campaign data from ad platforms such as Google AdWords and Microsoft Advertising, then benchmarks a user's campaign against similar peer campaigns and delivers the analysis in a report-card format.
Go-to-market
Sole proprietors and small marketing teams seeking to save time, money and resources on online campaign analysis.
Geography
Based in New York.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsPricing Engine was named among ten startups scheduled to be featured at PeopleConnect's Ignite Fundraiser Demo Day on September 4, 2012.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- What is a Pricing Engine? | DealHub AIdealhub.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pricing Engine do?
- New York company offering low-cost benchmarking and analysis of online digital advertising campaigns.
- Who are Pricing Engine's investors?
- Pricing Engine's investors include Expansion Venture Capital, Entrepreneurs Roundtable Accelerator (ERA).
- How much funding has Pricing Engine raised?
- Pricing Engine has disclosed $100K raised across 1 round.
- Where is Pricing Engine headquartered?
- Pricing Engine is headquartered in New York, US.