Precious

Precious is a consumer mobile and web application, operated by Curious Creators Co., that helps parents and guardians store, organize, preserve, and share photos, videos, notes, and other media documenting their children's lives. The app works in the background on media it is granted access to on the user's device, generating decorated photo art with frames and stickers, monthly and automatic albums, a photo calendar organized by month and year, and time-lapse videos intended to show a child's growth over time. New artwork generated from previously taken photos is presented to the user each day, and users can also edit and create content manually. Content created in the app can be saved and shared with family and friends, and the company states that photos inside Precious remain the user's to keep.

The product is distributed through the Apple App Store, Google Play Store, and a web version. Accounts can be created directly or through third-party services such as Google or Facebook. Use is limited to personal, non-commercial purposes, and the terms state the service is not intended for anyone under the age of 13; a parent or guardian is responsible for any minor user they authorize.

Business model

Precious is a direct-to-consumer application distributed via the Apple App Store, Google Play, and the web. The company's privacy policy references collecting billing information such as credit card number and billing address, and tracking purchase history, indicating paid transactions within the service; specific pricing or subscription terms are not stated.

Latest developments

Precious published updated Terms of Service and a Privacy Policy dated October 10, 2025, and the website carries a 2025 copyright notice for Curious Creators Co., alongside availability on the App Store, Play Store, and web.