Fundraising Fox

Postmoda

Founded 2019 · 30 employees on LinkedIn · 5 known investors

White-label marketplace platform enabling brands to create customizable e-commerce stores.

Also known as Postmoda

Founders & leadership

Postmoda was founded in 2019 by Adarsh Alphons.

AAAdarsh Alphons
Adarsh AlphonsinFounder & CEOAngel investor

Investors · 5

Black Jays VenturesNew York · $250K – $500K
Ground Up VenturesNew York · $500K – $1.5M
MGV.VCSan Francisco · $500K
Long Journey Venturesreported · 2 sourcesSan Francisco · $100K – $1M
Slow Venturesreported · 2 sourcesSan Francisco · $50K – $1M

Company profile

researched Aug 2026

Postmoda runs a direct-to-consumer online storefront at postmoda.com. Access to the shop is gated behind a member password, with prospective shoppers invited to request access in order to view items that the site says drop every week.

The storefront presents standard e-commerce functionality, including account login, a shopping cart and checkout flow, and a wishlist that requires sign-in so saved products persist across devices. Merchandising messages on the site advertise free standard shipping, a 365-day return window, a new-user discount, and a 15% discount on orders of two or more items.

Business model

Postmoda sells products directly to consumers through its own website, using membership-gated access and recurring weekly product releases, supported by shipping and returns terms and volume- and new-customer discounts.

▸Full profile — go-to-market

Go-to-market

The site positions access as exclusive, requiring a password for entry and inviting interested visitors to request access in order to browse weekly item drops, with promotional offers such as free shipping, a 365-day return policy, a new-user discount and a multi-item discount displayed to shoppers.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202630

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 4

by search overlap
Poshmark, Inc.43 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Moda Operandi15 shared keywordsModa Operandi is an online luxury fashion retailer offering hundreds of brands and designers across women's apparel, beauty, fine jewelry, and home. It ships to more than 125 countries worldwide.
Thredup13 shared keywordsThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
Lulus7 shared keywordsLulus is an online retailer offering women's fashion, including wedding guest dresses, bridesmaid dresses, homecoming dresses, and formal gowns across a range of sizes and price points. It sells curated dress collections for occasions such as weddings, dances, and galas.

Companies competing with Postmoda for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Startup Pitch Deck: Luxury Marketplace Postmoda Raises New Funding - Business Insiderbusinessinsider.com · Nov 2025

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Postmoda do?
Postmoda operates a password-gated online store offering weekly limited-release product drops.
Who founded Postmoda?
Postmoda was founded by Adarsh Alphons in 2019.
Who are Postmoda's investors?
Postmoda's investors include Black Jays Ventures, Ground Up Ventures, MGV.VC, Long Journey Ventures, Slow Ventures.