Fundraising Fox

Position Imaging

Portsmouth, US · Delaware corporation

Position Imaging develops high-precision asset localization and tracking systems that combine computer vision and radio frequency signals interpreted with AI and machine learning. Its purpose-built tracking solutions serve supply chain, retail, travel & leisure, and commercial & residential environments.

Founders & leadership

EH
Edward HillFounder
BM
Barry MichaelNamed on SEC filing
IH
Ivan HofmannNamed on SEC filing

Board

NS
Nicholas SilversBoard director
IH
Ivan HoffmanBoard director
MB
Michael BarryBoard director

Reported raises · per SEC filings

Form D private placements

$40.4M disclosed across 4 of 5 rounds · 2018–2025

$14.4MraisedFeb 2026 · 20 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Nicholas SilversDirector
  • Ivan HoffmanDirector
  • Edward HillExecutive Officer, Director
  • Michael BarryDirector
Offering amount
$20M
Amount sold
$14.4M
First sale
Jan 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$20.1MraisedDec 2023 · 36 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ivan HofmannDirector
  • Nicholas SilversDirector
  • Edward HillExecutive Officer, Director
  • Michael BarryDirector
Offering amount
$20.1M
Amount sold
$20.1M
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.1MraisedNov 2020 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Nicholas R. SilversDirector
  • Ivan HofmannDirector
  • Edward HillExecutive Officer, Director
  • Barry MichaelDirector
Offering amount
$6M
Amount sold
$2.1M
Proceeds to insiders
$300K
First sale
Oct 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.8MraisedMay 2018 · 23 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Barry MichaelDirector
  • Ivan HofmannDirector
  • Edward HillExecutive Officer, Director
Offering amount
$6.4M
Amount sold
$3.8M
Proceeds to insiders
$250K
First sale
Mar 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 6

by search overlap
BigCommerce (NASDAQ:CMRC)6 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Salsify6 shared keywordsSalsify offers an Intelligent Product Experience Management (PXM) platform that turns product data into commerce experiences across physical, digital, and AI-driven ("agentic") shelves. It includes AI-powered automation tools and a conversational assistant to help brands manage product content and distribute it across retail and ecommerce channels.
Zendesk6 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Brightpearl5 shared keywordsBrightpearl is a retail operating system that automates multi-channel order fulfillment, inventory management, and accounting for merchants and wholesalers. It serves retail businesses seeking to reduce operational complexity and improve efficiency through automation and data-driven inventory planning.
Wiser5 shared keywordsWiser provides e-commerce price monitoring and competitive intelligence solutions to retailers and brands across 45+ countries. The platform tracks millions of products and surfaces pricing gaps using data extraction and analysis across major online sellers.
Centercheck5 shared keywordsCenterCheck offers embeddable widgets that integrate the company's insights into third-party products and interfaces for brokers, landlords, investors, and retailers.

Companies competing with Position Imaging for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Position Imaging do?
Position Imaging develops high-precision asset localization and tracking systems that combine computer vision and radio frequency signals interpreted with AI and machine learning. Its purpose-built tracking solutions serve supply chain, retail, travel & leisure, and commercial & residential environments.
Who founded Position Imaging?
Position Imaging was founded by Edward Hill.
How much funding has Position Imaging raised?
Position Imaging has disclosed $40.4M raised across 4 of its 5 known rounds.
Where is Position Imaging headquartered?
Position Imaging is headquartered in Portsmouth, US.