Populus
San Francisco, US · Founded 2017 · 18 employees on LinkedIn · 11 known investors
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Populus provides data and software platforms that help cities manage mobility planning and decision-making. The company serves public agencies and mobility operators seeking to evaluate impacts of shared mobility services and plan sustainable transportation systems.
Also known as Populus Technologies
Founders & leadership
Populus was founded in 2017 by Regina Clewlow, Fletcher Foti, and Regina Clewlaw.
Board
Investors · 11
Reported raises · per SEC filings
Form D private placements$19.8M disclosed across 3 rounds · 2019–2022
▶$11MraisedSep 2022 · 9 investors · OtherRule 506(b)
- Fletcher FotiExecutive Officer, Director
- Regina ClewlowExecutive Officer, Director
- Kevin TalbotDirector
- Raj KapoorDirector
- John KwaakDirector
- Offering amount
- $11M
- Amount sold
- $11M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$5MraisedMar 2021 · 6 investors · OtherRule 506(b)
- Regina ClewlowExecutive Officer, Director
- Kevin TalbotDirector
- Fletcher FotiExecutive Officer, Director
- Charles HudsonDirector
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$3.8MraisedMar 2019 · 16 investors · OtherRule 506(b)
- Regina Ruby Lee ClewlowExecutive Officer, Director
- Charles HudsonDirector
- Offering amount
- $3.8M
- Amount sold
- $3.8M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Populus develops a software platform that public agencies use to manage streets, curbs and shared mobility fleets. Its offering is organized around two product lines. Curb Manager covers parking analytics, a digital curb inventory and smart loading zones: it centralizes parking and curb data for trend analysis and reporting, compares sensor and camera data against transaction records to estimate occupancy, maintains a visual database of curb and parking regulations, and supports hardware-free smart zones that use GPS data from connected fleets to capture, monetize and invoice parking activity.
Mobility Manager addresses shared micromobility and other shared modes, aggregating and analyzing data from dockless and station-based bikes, scooters, carshare and mopeds. It provides real-time views of fleet activity in the public right-of-way, multi-dimensional usage analytics, presentation-ready reports, self-serve creation of metric- and zone-based policies for permanent and temporary rules, automated compliance monitoring and notifications, auditable fee calculation and invoicing. Populus also assists cities with converting and standardizing curb data from existing municipal systems, collecting new data in priority areas, and integrating with city systems to keep records synchronized.
Business model
Populus sells its platform to municipal governments and transportation agencies as their technology partner for curb, parking and shared mobility management, supplemented by services such as data conversion, standardization and new data collection. Its smart zone product additionally enables cities to monetize and invoice curb activity from connected fleets.
Traction
Populus states it delivers data in more than 100 cities worldwide. Recent deployments and expansions include Santa Monica's shared mobility program, a curb management pilot with New York City, a deepened curb management partnership with Redwood City, and a UK launch with Dott serving Nottingham City Council.
Latest developments
Populus announced that it joined IPS Group. Other recent announcements include the Santa Monica shared mobility program selection, the Dott partnership delivering Mobility Manager to Nottingham City Council, a New York City curb management pilot, and an expanded curb management engagement with Redwood City. The company has also published research and guidance on curb digitization, parking occupancy data and its 2024 state of curbs and parking analysis.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a technology partner for cities managing curb space and new mobility, with adoption across more than 100 cities and testimonials from transportation officials in Chicago, Oakland, Milan, Miami, Hoboken and Budapest.
Technology
A cloud platform that ingests and standardizes data from city systems, curb sensors, overhead cameras, parking transactions and shared mobility operator feeds, then delivers real-time views, geospatial and occupancy analytics, digital curb regulation inventories ("digital twins" of the curb), policy and pricing tools, automated compliance monitoring and fee calculation and invoicing. The company references the use of open standards and GPS data from connected fleets.
Go-to-market
Direct sales to city agencies, with demo requests as the primary website conversion path, expansion of existing municipal accounts into additional product lines, pilot projects with large agencies, and partnerships with shared mobility operators such as Dott to enter new markets.
City governments and public transportation agencies of all sizes, including departments of transportation, parking authorities and mobility agencies, as well as shared mobility fleet operators that interact with city regulations.
Geography
Deployments in over 100 cities internationally. Named public-sector partners include Chicago, Oakland, Miami (Miami Parking Authority), Hoboken, Redwood City, Santa Monica and New York City in the United States, Milan (AMAT) in Italy, Budapest (BKK) in Hungary, and Nottingham in the United Kingdom.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Populus went on to found or lead other companies.
Timeline · 5
launches, deals, and filingsSanta Monica moved its shared mobility program to Populus for data management and policy enforcement.
Populus announced a pilot project with New York City focused on curb management.
Populus partnered with Dott to deliver its Mobility Manager platform to Nottingham City Council, marking a UK deployment.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Populuspopulus.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Populus do?
- Populus provides cities with software to manage curbs, parking and shared mobility fleets.
- Who founded Populus?
- Populus was founded by Regina Clewlow, Fletcher Foti, Regina Clewlaw in 2017.
- Who are Populus's investors?
- Populus's investors include American Family Ventures, Comcast Ventures, Merian Ventures, Storm Ventures, Ulu Ventures, Zero Infinity Partners, Chapter One, Climactic and 3 more.
- How much funding has Populus raised?
- Populus has disclosed $19.8M raised across 3 rounds.
- Where is Populus headquartered?
- Populus is headquartered in San Francisco, US.