Pocket

pocket.watch describes itself as a next-generation creator media company that partners with popular online video creators to build multi-platform businesses. Its activities span four stated lines: content distribution, studio originals, advertising solutions, and consumer products.

On the distribution side, the company states it streams more than 8,500 creator-led episodes on leading platforms and positions itself as a distributor of creator content to premium platforms. Its studio arm produces original series with creators, and the company cites an Emmy-nominated original creator series among its output. Its advertising business runs creator and media campaigns for brands, and its consumer products business licenses creator brands into merchandise sold at national retail.

Business model

The company works with video creators to extend their audiences across multiple revenue lines: distributing creator-led episodic content to streaming platforms, producing original shows, selling advertising and branded campaigns to marketers, and licensing creator brands into consumer products sold through retail.

Revenue lines indicated by the company include content distribution to streaming platforms, original series production, brand and advertising campaigns, and licensed consumer products sold at retail.

Traction

The company reports more than 8,500 creator-led episodes streaming on major platforms, over $1B in cumulative retail sales from licensed creator products, and more than $65M in creator brand and advertising campaigns. It also cites the first Emmy-nominated original creator series and states it produces more original shows with top creators than any other company.