/Companies

Pluto

Techstars '19

Boston, US · Founded 2018 · 5 employees on LinkedIn · 4 known investors

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HeyPluto (now acquired by SevenRooms) was an SMS marketing platform that delivered personalized, value-driven customer interactions using AI and emotional intelligence. The platform served restaurants and hospitality brands seeking to deepen customer relationships and drive revenue through authentic, relevant messaging.

Founders & leadership

Pluto was founded in 2018 by Shana Bathe.

SBShana Bathe
Shana BatheCo-Founder & CEO

Investors · 4

Funding

SEC filings, press & company announcements

$6M disclosed across 1 of 2 rounds · 2026

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Pluto do?
HeyPluto (now acquired by SevenRooms) was an SMS marketing platform that delivered personalized, value-driven customer interactions using AI and emotional intelligence. The platform served restaurants and hospitality brands seeking to deepen customer relationships and drive revenue through authentic, relevant messaging.
Who founded Pluto?
Pluto was founded by Shana Bathe in 2018.
Who are Pluto's investors?
Pluto's investors include Bantam Group, Techstars, Maveron, Seed Capital Limited.
How much funding has Pluto raised?
Pluto has disclosed $6M raised across 1 of its 2 known rounds.
Where is Pluto headquartered?
Pluto is headquartered in Boston, US.