Pluto
Techstars '19Boston, US · Founded 2018 · 5 employees on LinkedIn · 4 known investors
HeyPluto (now acquired by SevenRooms) was an SMS marketing platform that delivered personalized, value-driven customer interactions using AI and emotional intelligence. The platform served restaurants and hospitality brands seeking to deepen customer relationships and drive revenue through authentic, relevant messaging.
Founders & leadership
Pluto was founded in 2018 by Shana Bathe.
SB
Shana BatheinCo-Founder & CEO
Investors · 4
Funding
SEC filings, press & company announcements$6M disclosed across 1 of 2 rounds · 2026
- $6MSeed FundingFeb 2026 · 2 sources
Seed Capital (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Pluto do?
- HeyPluto (now acquired by SevenRooms) was an SMS marketing platform that delivered personalized, value-driven customer interactions using AI and emotional intelligence. The platform served restaurants and hospitality brands seeking to deepen customer relationships and drive revenue through authentic, relevant messaging.
- Who founded Pluto?
- Pluto was founded by Shana Bathe in 2018.
- Who are Pluto's investors?
- Pluto's investors include Bantam Group, Techstars, Maveron, Seed Capital Limited.
- How much funding has Pluto raised?
- Pluto has disclosed $6M raised across 1 of its 2 known rounds.
- Where is Pluto headquartered?
- Pluto is headquartered in Boston, US.