Plnar

Market position

Plnar describes itself as the leading AI-powered smartphone imagery platform for property insurance carriers, claims to be number one in claim 3D modeling and trusted by top 100 carriers, and states it has been ranked among the top 20 InsurTechs. It is positioned as an interior-focused complement to exterior property risk products such as Betterview.

Plnar emphasizes that any smartphone becomes the capture device, requiring no additional equipment even for large losses, and that the same underlying patented technology serves both policyholder self-service and professional field capture, standardizing documentation across claims and underwriting. Outputs integrate directly into established carrier estimating platforms such as CoreLogic and Verisk, and partner integrations cover subrogation and roofing workflows.

Technology

The platform applies generative AI, computer vision and machine learning to smartphone photographs to produce measured 2D and 3D room layouts, floorplans per elevation, 2D schematics and automated identification of damage, materials and contents. Early versions used augmented reality to create fully measured real-time 3D models of rooms. Measurement capability is embedded in the photo capture process, and SmartPix Exterior derives dimensions of exterior features from uploaded images. The company describes the underlying smartphone imagery technology as patented and the service as cloud-based with SOC 2 Type II certification.

Go-to-market

The company sells directly to carriers via demo requests and a free trial on its site, and distributes through integrations and partnerships with claims and estimating platforms and adjacent insurtech vendors, including Verisk ClaimXperience, CoreLogic, Betterview, Hi Marley, RAVIN, Source7, One Click Contractor, Cadsoft and Genpact's InspectorPro. It also markets through industry conferences with booth presence and product unveilings, and publishes press releases and blog content.

Property insurance carriers, including desk and field adjusters, inspection professionals and policyholders who capture their own claim documentation. Named users and references include Plymouth Rock and Amica. Earlier positioning also targeted home improvement, remodeling, specialty contracting and interior design businesses.

Geography

Headquartered in Austin, Texas. Source7 data used with the platform covers appliances and products installed nationwide in the United States, and the consumer app was distributed via the iOS App Store with an Android release planned for fall 2018.

History

The business operates as Smart Picture Technologies, Inc. (dba PLNAR), an Austin, Texas software startup that generated fully measured real-time 3D models of any room using augmented reality. By August 2018 it had completed customer launches including Genpact's InspectorPro solution, released an iOS SDK and shipped enterprise SaaS options for home renovation, specialty contracting, interior design and insurance claims, and raised a $3.9 million Series A. The consumer app was available on iOS with an Android launch planned for fall 2018, and the company said it would release a virtual claims solution for flood, fire and water damage. Over time the platform broadened from interior room capture to interior and exterior documentation across all claims perils, adding Plnar Insights and, in October 2024, the Plnar Pro field application.