Playdeck

PlayDeck (also presented as TON Play) is a Telegram-native gaming platform and marketplace that lets developers publish Web2 and Web3 games playable inside the Telegram messenger without downloads or installation. Games run as web applications embedded in an iFrame within PlayDeck's wrapper and can be opened from a Telegram chat, group or channel and shared from the game interface. Existing HTML5 or WebGL titles built with engines such as Unity, Phaser, PixiJS, BabylonJS and Cocos2d can be adapted to the platform.

The company positions itself across three activities — development, publishing and co-development — and markets solutions to specific developer pain points: a wrapper and admin panel to reduce development and server costs; in-app purchase, in-app advertising and payment-method integrations for monetization; analytics, internal support and user acquisition services in place of in-house marketing; and audience research plus producer consulting. Promotion tools include push notifications, promo banners, task-based promotions and curated game collections.

The platform states that it has attracted more than 8 million players and over 200 launched games, with content from developers including Wortal, Overmobile, Playgama, Higgs, Agava and GamePush. PlayDeck is described as part of The Open Platform (TOP) ecosystem, which develops Web3 innovations within Telegram.

Business model

PlayDeck operates as a platform and publisher intermediary between game developers and Telegram users. It supplies a wrapper, admin panel, developer dashboard and SDK so studios avoid building their own infrastructure, then monetizes through a platform fee; the company states that payment commissions on payouts are fully covered by that platform fee. Alongside pure publishing, it also engages in development and co-development of titles.