Planned
Founded 2018 · 92 employees on LinkedIn · 2 known investors
Planned is an AI-powered platform for enterprise event and meetings management that automates sourcing, contract negotiation, and vendor management. The platform combines AI workflows with human expert support to help companies manage their event programs at scale.
Also known as Planned
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BJul 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Planned provides software for corporate meetings and events (M&E) programs, positioning itself as an "AI operating system for events" aimed at both procurement teams and event planners. The platform is organized around a three-step program model: establishing how a program should run by defining policies, approval flows and supplier standards; enforcing those rules automatically across users, teams and regions; and improving the program over time as data from each event feeds back into sourcing and cost outcomes.
The product is designed to execute workflows rather than only recommend actions. According to the company, its AI sources suppliers, negotiates, reads contracts, processes invoices and enforces internal policies, and completes multi-step tasks such as collecting quotes and updating rooming lists without being prompted. Planned also acts as a single vendor of record, routing every supplier, contract and payment through the platform so customers receive one invoice with consolidated spend visibility and no internal reconciliation. Human specialists supplement the software: a dedicated sourcing specialist owns negotiations, reviews AI outputs and handles complex cases such as VIP events or situations requiring direct supplier conversations.
Business model
Planned sells a software platform to corporate customers combined with expert services, and acts as the single vendor of record for suppliers, contracts and payments, consolidating customer event spend into one invoice.
Traction
The company publishes a customer story describing how International SOS scaled its global meetings and events program using Planned, and references use by travel managers and executive assistants.
▸Full profile — market position, technology, go-to-market
Market position
Planned positions itself as an enterprise-grade platform for meetings and events programs, contrasting its domain-trained AI with general AI models.
Planned frames its differentiation around AI that executes tasks rather than only suggesting them, domain-specific models trained on event planning data, automated policy and approval enforcement across regions and teams, a single vendor-of-record billing structure, and human sourcing specialists available for negotiations and complex events.
Technology
The company states its AI is trained on years of event planning data rather than relying on general-purpose models, and is designed to be proactive and "always on," completing end-to-end workflows including quote collection, sourcing, negotiation, contract review, invoice processing and automated policy enforcement.
Go-to-market
Direct enterprise sales led by demo requests, including scheduled 30-minute live demos and consulting-style engagements in which Planned experts help design approval flows, policies, KPIs and change management plans; customer stories are used as sales proof points.
Enterprise meetings and events programs, specifically procurement teams and event planners, as well as adjacent roles such as travel managers and executive assistants.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlapCompanies competing with Planned for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsPlanned publishes a customer story describing how International SOS scaled its global meetings and events program using the platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
Olivia Rodrigo stands against Trump as she raises money for Planned Parenthood after defunding - AOLaol.com · Jul 2026▸Research sources · 1
primary sources listed
- Plannedplanned.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Planned do?
- Planned offers an AI-driven operating system for enterprise meetings and events sourcing, policy enforcement and vendor management.
- Who are Planned's investors?
- Planned's investors include Drive Capital, Outsiders.


