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Planned

Founded 2018 · 92 employees on LinkedIn · 2 known investors

Planned is an AI-powered platform for enterprise event and meetings management that automates sourcing, contract negotiation, and vendor management. The platform combines AI workflows with human expert support to help companies manage their event programs at scale.

Also known as Planned

Investors · 2

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Planned provides software for corporate meetings and events (M&E) programs, positioning itself as an "AI operating system for events" aimed at both procurement teams and event planners. The platform is organized around a three-step program model: establishing how a program should run by defining policies, approval flows and supplier standards; enforcing those rules automatically across users, teams and regions; and improving the program over time as data from each event feeds back into sourcing and cost outcomes.

The product is designed to execute workflows rather than only recommend actions. According to the company, its AI sources suppliers, negotiates, reads contracts, processes invoices and enforces internal policies, and completes multi-step tasks such as collecting quotes and updating rooming lists without being prompted. Planned also acts as a single vendor of record, routing every supplier, contract and payment through the platform so customers receive one invoice with consolidated spend visibility and no internal reconciliation. Human specialists supplement the software: a dedicated sourcing specialist owns negotiations, reviews AI outputs and handles complex cases such as VIP events or situations requiring direct supplier conversations.

Business model

Planned sells a software platform to corporate customers combined with expert services, and acts as the single vendor of record for suppliers, contracts and payments, consolidating customer event spend into one invoice.

Traction

The company publishes a customer story describing how International SOS scaled its global meetings and events program using Planned, and references use by travel managers and executive assistants.

Full profile — market position, technology, go-to-market

Market position

Planned positions itself as an enterprise-grade platform for meetings and events programs, contrasting its domain-trained AI with general AI models.

Planned frames its differentiation around AI that executes tasks rather than only suggesting them, domain-specific models trained on event planning data, automated policy and approval enforcement across regions and teams, a single vendor-of-record billing structure, and human sourcing specialists available for negotiations and complex events.

Technology

The company states its AI is trained on years of event planning data rather than relying on general-purpose models, and is designed to be proactive and "always on," completing end-to-end workflows including quote collection, sourcing, negotiation, contract review, invoice processing and automated policy enforcement.

Go-to-market

Direct enterprise sales led by demo requests, including scheduled 30-minute live demos and consulting-style engagements in which Planned experts help design approval flows, policies, KPIs and change management plans; customer stories are used as sales proof points.

Enterprise meetings and events programs, specifically procurement teams and event planners, as well as adjacent roles such as travel managers and executive assistants.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202692

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 7

by search overlap
PartySlate75 shared keywords
Timeout49 shared keywordsTime Out is a digital media and entertainment guide that curates articles, recommendations, and listings for things to do, restaurants, events, and attractions across hundreds of destinations worldwide.
The Vendry47 shared keywordsThe Vendry is an online marketplace where companies source event venues, vendors, and inspiration for corporate and brand events. It offers a searchable directory of venues and vendor categories (catering, production, entertainment, AV, and more) across major cities, along with networking and community features for event professionals.
Eater45 shared keywordsEater is a digital media brand covering food and dining culture through a national website, iOS app, local city sites, YouTube channel, podcasts, and newsletters. The brand provides restaurant recommendations, dining guides, and food journalism across multiple platforms and formats.
Atly41 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
the infatuation39 shared keywordsThe Infatuation provides expert restaurant recommendations and reviews written by trained editors who dine anonymously and pay for their own meals. The company serves diners seeking trustworthy guidance on where to eat around the world.
Weddingwire39 shared keywordsWeddingWire is a wedding planning platform that connects couples with local vendors and provides tools for creating wedding websites, building registries, and accessing expert advice and inspiration throughout the planning process.

Companies competing with Planned for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2025
International SOS customer story published

Planned publishes a customer story describing how International SOS scaled its global meetings and events program using the platform.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Planned do?
Planned offers an AI-driven operating system for enterprise meetings and events sourcing, policy enforcement and vendor management.
Who are Planned's investors?
Planned's investors include Drive Capital, Outsiders.