Plain Vanilla
San Francisco, US · Founded 2012 · Delaware corporation · 3 known investors
Find your way into Plain Vanilla
Sign up to see every warm intro you have to Plain Vanilla
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Plain Vanilla team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Founders & leadership
Plain Vanilla was founded in 2012 by Thorsteinn Fridriksson.
TF
Thorsteinn FridrikssonCo-Founder & CEO2012–2016
YF
Ymir FinnbogasonExecutive
Board
EW
Ellie WheelerBoard director
RB
DH
David HelgasonBoard director
Investors · 3
boldstart venturesreportedMiami · $1M – $3M
How we know: funding news · Not right? Tell us
Sequoia CapitalreportedMenlo Park · $100K – $50Mvia Roelof Botha · board
How we know: board seat on SEC Form D · funding news · Not right? Tell us
Tencent HoldingsreportedShenzhen
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$26.9M disclosed across 1 round · 2013
▶$26.9MraisedJun 2015 · 18 investors · OtherRule 506(b)
▶$26.9MraisedJun 2015 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Ellie WheelerDirector
- Thorsteinn FridrikssonExecutive Officer, Director
- Roelof BothaDirector
- David HelgasonDirector
- Ymir FinnbogasonExecutive Officer
- Offering amount
- $26.9M
- Amount sold
- $26.9M
- First sale
- Dec 2013
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who founded Plain Vanilla?
- Plain Vanilla was founded by Thorsteinn Fridriksson in 2012.
- Who are Plain Vanilla's investors?
- Plain Vanilla's investors include boldstart ventures, Sequoia Capital, Tencent Holdings.
- How much funding has Plain Vanilla raised?
- Plain Vanilla has disclosed $26.9M raised across 1 round.
- Where is Plain Vanilla headquartered?
- Plain Vanilla is headquartered in San Francisco, US.

