Placer AI

Placer.ai offers a location intelligence and foot traffic analytics platform that provides data and analysis on physical places, brands and geographies. Users can look up individual properties (for example specific retail stores, malls and venues), companies and chains, industry categories and ZIP codes, and review visitation and performance metrics for them. Coverage spans a broad set of physical-world categories, including superstores, grocery, department stores, discount and dollar stores, clothing and fashion accessories, home improvement, electronics, office supplies, furniture and home furnishings, restaurants and fast food/QSR, coffee and bakery concepts, fitness studios and gyms, healthcare and physical therapy providers, dental practices, hotels and casinos, attractions, theatres and music venues, shopping centers, gas stations and convenience stores, banks and financial services, car dealerships and car services, and pet stores.

The platform is packaged by industry vertical, with tailored offerings for retail (store performance analysis and brick-and-mortar growth), commercial real estate (retail, office, industrial and multifamily property decisions), civic and economic development (insights into cities, districts and regions), consumer packaged goods (audience understanding and offline performance), entertainment, advertising, finance (industry trends and investment decisions), restaurants (growth and location strategy) and healthcare. Access is offered through a free trial, self-serve sign-up and scheduled demos with company advisors, alongside an enterprise sales channel.

Business model

Placer.ai sells access to its location analytics software, offered through self-serve sign-up and a free trial tier as well as an enterprise sales and advisory motion, with industry-specific packaging for verticals such as retail, CRE, civic, CPG, entertainment, advertising, finance, restaurants and healthcare.

Traction

The company states it is used by more than 4,000 customers.