Placer AI
Founded 2018 · 627 employees on LinkedIn · 12 known investors
Placer.ai provides location analytics for brick-and-mortar businesses, retailers, restaurants, and municipalities to understand foot traffic patterns and economic development. The platform is built with privacy protections as a core technical requirement.
Also known as Placer · Placer.ai
Founders & leadership
Placer AI was founded in 2018 by Noam Ben-Zvi.
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Investors · 12
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Company profile
researched Aug 2026Placer.ai offers a location intelligence and foot traffic analytics platform that provides data and analysis on physical places, brands and geographies. Users can look up individual properties (for example specific retail stores, malls and venues), companies and chains, industry categories and ZIP codes, and review visitation and performance metrics for them. Coverage spans a broad set of physical-world categories, including superstores, grocery, department stores, discount and dollar stores, clothing and fashion accessories, home improvement, electronics, office supplies, furniture and home furnishings, restaurants and fast food/QSR, coffee and bakery concepts, fitness studios and gyms, healthcare and physical therapy providers, dental practices, hotels and casinos, attractions, theatres and music venues, shopping centers, gas stations and convenience stores, banks and financial services, car dealerships and car services, and pet stores.
The platform is packaged by industry vertical, with tailored offerings for retail (store performance analysis and brick-and-mortar growth), commercial real estate (retail, office, industrial and multifamily property decisions), civic and economic development (insights into cities, districts and regions), consumer packaged goods (audience understanding and offline performance), entertainment, advertising, finance (industry trends and investment decisions), restaurants (growth and location strategy) and healthcare. Access is offered through a free trial, self-serve sign-up and scheduled demos with company advisors, alongside an enterprise sales channel.
Business model
Placer.ai sells access to its location analytics software, offered through self-serve sign-up and a free trial tier as well as an enterprise sales and advisory motion, with industry-specific packaging for verticals such as retail, CRE, civic, CPG, entertainment, advertising, finance, restaurants and healthcare.
Traction
The company states it is used by more than 4,000 customers.
▸Full profile — technology, go-to-market, geography
Technology
The product aggregates and analyzes location and visitation data for physical sites, exposing searchable entities such as individual property addresses, brands and tickers, industry categories and ZIP codes, and delivering foot traffic and performance analytics on top of them.
Go-to-market
The company combines product-led entry points — a free trial and self-serve sign-up — with demo scheduling and a direct "Contact Sales" enterprise channel, and organizes its marketing around nine industry verticals.
Brick-and-mortar retailers and restaurant chains, commercial real estate owners and investors, municipalities and economic development organizations, CPG brands, entertainment venues, advertising agencies, financial and investment firms, and healthcare providers.
Geography
Coverage shown on the company's site centers on the United States, with searchable properties, brands and ZIP codes across states including Kentucky, Pennsylvania, New York, Washington, California and Massachusetts.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Placer AIplacer.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Placer AI do?
- Placer.ai is a location analytics platform that turns foot traffic data into market intelligence for physical locations.
- Who founded Placer AI?
- Placer AI was founded by Noam Ben-Zvi in 2018.
- Who are Placer AI's investors?
- Placer AI's investors include 500 Global, Akkadian Ventures, Aleph, Endeavor8, Flucas Ventures, Humba Ventures, Reciprocal Ventures, Summit Peak Investments and 4 more.