Pistil

Pistil (Pistil Data Co.) operates a market intelligence and analytics platform for the cannabis sector, aggregating retail menu, inventory and pricing data to show what is in stock and what is selling across retailers. The platform is packaged for four distinct user groups: executives, who use it to benchmark a brand against competitors and monitor pricing and product trends; sales teams, who track inventory and stock-outs, obtain retailer intelligence, and pursue re-orders and additional shelf space; marketers, who analyze new markets, run competitive analyses and measure the impact of marketing spend; and retailers, who compare their pricing against nearby stores, identify the highest-selling local products and plan promotions and assortment.

The company's product line includes Pistil Edge, an AI-driven insight service that distributes customized insights to team members without requiring them to log into an analytics interface, and Pistil Cloud, a direct data feed that lets customers integrate Pistil's market data into their own analytics environments. A customer-facing Pistil Portal and separate solution paths for brands and retailers are also offered. Pistil describes its data assets as covering more than 10,000 menus, 3,000-plus retail connections and over 1,400 stores with live inventory, alongside a product catalog and point-of-sale-derived inventory data.

Business model

Pistil sells access to its cannabis market data through software tools aimed at brand and retailer teams, plus a direct data-feed offering (Pistil Cloud) for customers that want to integrate the data into their own analytics stacks.