Pipe17
Seattle, US · Founded 2019 · Delaware corporation · 4 known investors
Pipe17 is an order operations platform that combines managed connectivity with order management (OMS), automating post-purchase processes like order capture, routing, returns, and inventory management for brands and 3PLs. It offers 300+ pre-built connectors, a unified data model, and AI-driven exception handling that runs alongside existing ERP systems.
E-commerceLogistics & Supply ChainRetail TechSaaS
Founders & leadership
Pipe17 was founded in 2019 by Mohamad Afshar and John Shao.
MA
Mohamad AfsharCo-founder
JS
John ShaoinCo-Founder / CTO
Board
DW
Daniel WardBoard director
JZ
John ZagulaBoard director
JS
AY
Alan YangBoard director
Investors · 4
Blumberg CapitalMiami · $500K – $5M
GLPreported
LFX Venture Partnersreported · 3 sourcesLos Angelesvia John Seung · board
Also in the syndicate · 1
LFXlead
Reported raises · per SEC filings
Form D private placements$28.1M disclosed across 2 rounds · 2021–2025
▶$19.4MraisedMar 2025 · 3 investors · OtherRule 506(b)
▶$19.4MraisedMar 2025 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Daniel WardDirector
- John ZagulaDirector
- John SeungDirector
- Mohamad AfsharExecutive Officer, Director
- Alan YangDirector
- Offering amount
- $19.9M
- Amount sold
- $19.4M
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8.8MraisedNov 2021 · 9 investors · OtherRule 506(b)
▶$8.8MraisedNov 2021 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alan YangDirector
- John ZagulaDirector
- Mo AfsharExecutive Officer, Director
- Offering amount
- $8.8M
- Amount sold
- $8.8M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
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CallRail59 shared keywords
Keploy57 shared keywordsKeploy generates API and integration tests and dependency mocks by capturing real application traffic using eBPF and network-level interception, then replays them against new builds to detect regressions. It provides isolated sandboxes with virtualized databases, queues, and APIs for developers testing changes locally, in CI/CD, or on Kubernetes.
Quattr56 shared keywordsQuattr is an AI-powered SEO platform that unifies keyword research, content optimization, rank tracking, technical SEO, and automated internal linking into one workflow. It helps marketing teams improve traditional search rankings as well as visibility and citations in AI answer engines and generative AI (AEO/GEO), using its AI agent GIGA to draft and optimize content.
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In the news
Frequently asked questions
- What does Pipe17 do?
- Pipe17 is an order operations platform that combines managed connectivity with order management (OMS), automating post-purchase processes like order capture, routing, returns, and inventory management for brands and 3PLs. It offers 300+ pre-built connectors, a unified data model, and AI-driven exception handling that runs alongside existing ERP systems.
- Who founded Pipe17?
- Pipe17 was founded by Mohamad Afshar, John Shao in 2019.
- Who are Pipe17's investors?
- Pipe17's investors include Blumberg Capital, GLP, LFX Venture Partners.
- How much funding has Pipe17 raised?
- Pipe17 has disclosed $28.1M raised across 2 rounds.
- Where is Pipe17 headquartered?
- Pipe17 is headquartered in Seattle, US.