Pipe17
Seattle, US · Founded 2019 · Delaware corporation · 75 employees on LinkedIn · 4 known investors
Find your way into Pipe17
327 people in our graph share verified history with the Pipe17 team — schools, employers, funds. One of them is your warm intro.
Javier Solterounlockedknows John Shao · together at VMware (overlapped)
×6knows the team · via VMware
×5knows the team · via Oracle
Pipe17 is an order operations platform that combines managed connectivity with order management (OMS), automating post-purchase processes like order capture, routing, returns, and inventory management for brands and 3PLs. It offers 300+ pre-built connectors, a unified data model, and AI-driven exception handling that runs alongside existing ERP systems.
Founders & leadership
Pipe17 was founded in 2019 by Mohamad Afshar and John Shao.
MA
Mohamad AfsharinCEO & Co-FounderMohamad Afshar brings 15 years of experience in technology roles spanning development, engineering, marketing, and sales, with background managing teams and business functions including product launches, acquisitions, and infrastructure projects. He has held executive leadership positions supporting enterprise customer transformations and brings expertise in cloud platforms, data systems, and integration middleware.
JS
John ShaoinCo-Founder / CTOFounder of Pipe17, an order operations platform that unifies managed connectivity with order management to automate post-purchase workflows for brands and 3PLs. He previously spent over 15 years building and scaling engineering teams at Avaya, Spoken Communications (acquired by Avaya), Ayasdi, Oracle, and VMware across contact center, conversational AI, ML platforms, and cloud infrastructure.
Board
DW
Daniel WardBoard director
JZ
John ZagulaBoard director
JS
AY
Alan YangBoard director
Investors · 4
Blumberg CapitalMiami · $500K – $5M
GLPreported
LFX Venture Partnersreported · 3 sourcesLos Angelesvia John Seung · board
Also in the syndicate · 1
LFXlead
Reported raises · per SEC filings
Form D private placements$28.1M disclosed across 2 rounds · 2021–2025
▶$19.4MraisedMar 2025 · 3 investors · OtherRule 506(b)
▶$19.4MraisedMar 2025 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Daniel WardDirector
- John ZagulaDirector
- John SeungDirector
- Mohamad AfsharExecutive Officer, Director
- Alan YangDirector
- Offering amount
- $19.9M
- Amount sold
- $19.4M
- First sale
- Jan 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8.8MraisedNov 2021 · 9 investors · OtherRule 506(b)
▶$8.8MraisedNov 2021 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alan YangDirector
- John ZagulaDirector
- Mo AfsharExecutive Officer, Director
- Offering amount
- $8.8M
- Amount sold
- $8.8M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
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CallRail59 shared keywords
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Quattr56 shared keywordsQuattr is an AI-powered SEO platform that unifies keyword research, content optimization, rank tracking, technical SEO, and automated internal linking into one workflow. It helps marketing teams improve traditional search rankings as well as visibility and citations in AI answer engines and generative AI (AEO/GEO), using its AI agent GIGA to draft and optimize content.
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In the news
Frequently asked questions
- What does Pipe17 do?
- Pipe17 is an order operations platform that combines managed connectivity with order management (OMS), automating post-purchase processes like order capture, routing, returns, and inventory management for brands and 3PLs. It offers 300+ pre-built connectors, a unified data model, and AI-driven exception handling that runs alongside existing ERP systems.
- Who founded Pipe17?
- Pipe17 was founded by Mohamad Afshar, John Shao in 2019.
- Who are Pipe17's investors?
- Pipe17's investors include Blumberg Capital, GLP, LFX Venture Partners.
- How much funding has Pipe17 raised?
- Pipe17 has disclosed $28.1M raised across 2 rounds.
- Where is Pipe17 headquartered?
- Pipe17 is headquartered in Seattle, US.