Pineapple
Founded 2017 · 232 employees on LinkedIn · 1 known investors
Find your way into Pineapple
187 people in our graph share verified history with the Pineapple team — schools, employers, funds. One of them is your warm intro.
Adam Kotzenunlockedknows Ndabenhle Junior Ngulube · together at University of Cape Town (overlapped)
×8knows the team · via Stellenbosch University
×2knows the team · via University of Cape Town
knows the team · via KPMG South Africa
Pineapple is a South African insurance provider offering car and vehicle insurance to consumers, with online sign-up, low premiums, and features such as usage-based "drive less" refunds. Customer service and claims are handled digitally through its app and online platform.
Founders & leadership
Pineapple was founded in 2017 by Marnus van Heerden, Matthew Elan Smith, and Ndabenhle Junior Ngulube.
MV

Marnus van HeerdeninCo-Founder and CEOMarnus van Heerden is an auditor with experience at KPMG's financial services division, where he served clients in insurance and banking, including work with African Re and Hannover Re. He founded Pineapple, a South African digital vehicle insurance provider.
ME

Matthew Elan SmithinCo-Founder
NJ

Ndabenhle Junior NgulubeinCo-FounderNdabenhle Junior Ngulube is a developer with formal training in accounting and tax who founded Pineapple, a South African vehicle insurance provider offering digital sign-up and claims handling through a mobile app.
Investors · 1
Frequently asked questions
- What does Pineapple do?
- Pineapple is a South African insurance provider offering car and vehicle insurance to consumers, with online sign-up, low premiums, and features such as usage-based "drive less" refunds. Customer service and claims are handled digitally through its app and online platform.
- Who founded Pineapple?
- Pineapple was founded by Marnus van Heerden, Matthew Elan Smith, Ndabenhle Junior Ngulube in 2017.
- Who are Pineapple's investors?
- Pineapple's investors include Endeavor Catalyst.


