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Pineapple

Founded 2017 · 232 employees on LinkedIn · 9 known investors

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Pineapple is a South African insurance provider offering car and vehicle insurance to consumers, with online sign-up, low premiums, and features such as usage-based "drive less" refunds. Customer service and claims are handled digitally through its app and online platform.

ConsumerFintechInsurTech

Founders & leadership

Pineapple was founded in 2017 by Marnus van Heerden, Matthew Elan Smith, and Ndabenhle Junior Ngulube.

MVMarnus van Heerden
Marnus van HeerdenCo-Founder and CEOMarnus van Heerden is an auditor with experience at KPMG's financial services division, where he served clients in insurance and banking, including work with African Re and Hannover Re. He founded Pineapple, a South African digital vehicle insurance provider.
MEMatthew Elan Smith
Matthew Elan SmithCo-Founder
NJNdabenhle Junior Ngulube
Ndabenhle Junior NgulubeCo-FounderNdabenhle Junior Ngulube is a developer with formal training in accounting and tax who founded Pineapple, a South African vehicle insurance provider offering digital sign-up and claims handling through a mobile app.

Investors · 9

Endeavor Catalystlisted by Endeavor CatalystNew York
KrakenreportedFort Lauderdale

How we know: press coverage · funding news · Not right? Tell us

Also in the syndicate · 6

ASISA ESD FundFuturegrowthleadLireas HoldingsMICleadOld Mutual ESDTalent10lead

Funding

SEC filings, press & company announcements

$21.3M disclosed across 1 of 2 rounds · 2022–2023

  • $21.3MSeries BNov 2023 · 2 sources

    Futuregrowth (lead), MIC (lead), Talent10 (lead), ASISA ESD Fund, E4E Africa, Lireas Holdings, Old Mutual ESD

    Source ↗
  • Undisclosed amountPre-SeedNov 2022
    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Pineapple do?
Pineapple is a South African insurance provider offering car and vehicle insurance to consumers, with online sign-up, low premiums, and features such as usage-based "drive less" refunds. Customer service and claims are handled digitally through its app and online platform.
Who founded Pineapple?
Pineapple was founded by Marnus van Heerden, Matthew Elan Smith, Ndabenhle Junior Ngulube in 2017.
Who are Pineapple's investors?
Pineapple's investors include E4E Africa, Endeavor Catalyst, Kraken.
How much funding has Pineapple raised?
Pineapple has disclosed $21.3M raised across 1 of its 2 known rounds.