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Pikl

Norwich, GB · 3 known investors

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Pikl provides embedded, insurance-enabled products for the short-term rental market, including cancellation and specialist property insurance solutions aimed at generating commission revenue for operators and property management companies. It combines insurance, data insight and technology to serve short-term rental operators, homeowners and guests.

InsurTechPropTechTravel & Hospitality

Founders & leadership

LBLouise Birritteri
Louise BirritteriCEO and Founder
RSRichard Savelli
Richard SavelliCFO and Co-FounderRichard Savelli holds a BSc in Economics with Business Economics and is a qualified accountant (FCCA). He serves as CFO and co-founder of Pikl, which provides embedded insurance products for the short-term rental market.
JCJessica Craker
Jessica CrakerCMOJessica Craker is Chief Marketing Officer at Pikl, which provides embedded insurance products for the short-term rental market. She has held marketing leadership roles across multiple sectors with expertise in brand strategy and commercialisation.
SMSteve McGuinness
Steve McGuinnessCOOHe previously held Commercial Director, CEO, and Chief Product Officer roles in personal lines insurance, with experience in portfolio management and P&L oversight across UK and international insurance operations.
JEJames Everett
James EverettCUO
JCJemma Clarke
Jemma ClarkeCCOJemma Clarke served as General Counsel at Forge Holiday Group, where she oversaw legal, risk and commercial functions across financial services and short-term rental platforms including Sykes Holiday Cottages and Bachcare. She brings over 20 years of legal experience from Magic Circle and US law firms as well as senior in-house roles, and is now Chief Commercial Officer at Pikl.

Investors · 3

SeedrsreportedBerlin

How we know: funding news · Not right? Tell us

Also in the syndicate · 1

esure

Funding

SEC filings, press & company announcements
  • Undisclosed amountseed/ pre-Series A funding roundMay 2019 · 2 sources

    esure

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Companies House · registry record

View on Companies House ↗
Registered name
PIKL LTD
Company number
16363850
Status
Active
Company type
Private limited company
Incorporated
3 Apr 2025
Registered office
203 West Street, Fareham, PO16 0EN
Nature of business (SIC)
78109 — Other activities of employment placement agencies
Accounts
last made up to 31 Mar 2026 · next due 31 Dec 2027
Confirmation statement
last made up to 10 Mar 2026 · next due 24 Mar 2027

Current officers · 1

  • Naomi Joanne Hart — director, appointed 3 Apr 2025

Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Pikl do?
Pikl provides embedded, insurance-enabled products for the short-term rental market, including cancellation and specialist property insurance solutions aimed at generating commission revenue for operators and property management companies. It combines insurance, data insight and technology to serve short-term rental operators, homeowners and guests.
Who founded Pikl?
Pikl was founded by Louise Birritteri, Richard Savelli.
Who are Pikl's investors?
Pikl's investors include Anglia Capital Group, Seedrs.
Where is Pikl headquartered?
Pikl is headquartered in Norwich, GB.