Pier

Pier is a Brazil-based digital insurance provider that sells insurance directly to consumers and manages the full customer relationship through its mobile app. Its two main product lines are mobile phone insurance and auto insurance. The phone product covers robbery (roubo), qualified theft (furto qualificado) and simple theft (furto simples) — the company notes that simple theft cover is offered by few competitors — and it accepts phones without a purchase invoice. The auto product covers theft and robbery, total loss, partial damage, third-party damage and additional assistance services.

The company positions its offering around reduced paperwork, no waiting period (carência) and no deductible (franquia), contract terms it describes as free of fine print, and human customer service at the moment of a claim. Quoting and policy management are handled online and in-app. Publicly cited operating figures include R$211 million paid out in member reimbursements, 31,916 people reimbursed, and a record claim payment time of one second. The site also states the company was voted by Forbes as the best auto insurer in Brazil, and shows a 4.4/5 Facebook rating across more than 300 customer testimonials.

Pier maintains a public code repository organization covering internal engineering tooling, including a business rules engine, data-science utilities, a framework for deploying scikit-learn-style models online, logging and data-anonymization libraries for Ruby/Rails, authentication theming components, and a React Native wrapper for Zendesk conversational messaging — indicating in-house development across Ruby/Rails, Python, JavaScript/TypeScript and machine-learning deployment.

Business model

Direct-to-consumer insurance: Pier underwrites and sells personal lines policies (mobile phone and auto) to individuals, who purchase and manage coverage and file reimbursement claims through the company's app and website rather than through intermediaries.

Premiums paid by individual policyholders for mobile phone and auto coverage, quoted online without deductibles or waiting periods.

Traction

The company reports R$211 million in cumulative reimbursements paid to members and 31,916 people reimbursed, a record reimbursement payment time of one second, a 4.4/5 Facebook rating from more than 300 testimonials, and recognition by Forbes as the best auto insurer in Brazil.