Piction Health

Piction Health (operating at lumindx.com and also branded Piction) is a virtual-first dermatology clinic that provides remote assessment and treatment for skin, hair and nail conditions. Patients complete an online intake about their concern, are assigned to a dermatology team, and receive a diagnosis and personalized care plan from a reviewing clinician, followed by continuing support through online check-ins.

The service positions itself against long in-person dermatology wait times, advertising same-day appointment availability and clinician review of submitted cases within roughly 24-48 hours in place of multi-week waits. Commonly treated conditions listed include acne, moles and herpes, psoriasis and eczema, and hair loss and thinning. Patients access care and follow-up through a patient portal.

Business model

Direct-to-patient virtual dermatology consultations delivered by employed or affiliated dermatologists and nurse practitioners, with treatments recommended and ordered following an online review.

Care is billed through insurance, with most insurance plans accepted, and self-pay out-of-pocket pricing available for uninsured patients.

Traction

The website lists a clinical team of six physicians and six nurse practitioners, several with prior teledermatology experience, and publishes patient testimonials referring to scheduling, diagnosis and treatment ordering.