Photowidget
1 known investors
PhotoWidget is a mobile home screen customization app that allows users to create personalized widgets including photos, calendars, clocks, and other utility widgets with design tools for frames, filters, fonts, and colors.
Also known as PhotoWidget
Founders & leadership
Investors · 1
Company profile
researched Aug 2026PhotoWidget is a consumer iOS application for personalizing the iPhone Home Screen and Lock Screen. Its widget catalog spans ten types: photo, calendar, clock, D-Day, memo, to-do, battery, quote, shortcut, and horoscope. Photo widgets turn a user's albums into home and lock screen displays, while the calendar, clock and D-Day widgets provide styled date, analog/digital time, and countdown displays with configurable fonts, colors, backgrounds, sizes, number-only views and reminders.
Alongside widgets, the app bundles a set of decorating tools covering frames, filters, fonts, colors, crop, margin, stickers and photo rotation, allowing users to adjust text size, color and background so widgets match a chosen home screen style. A template library covers themes, wallpapers, moving wallpapers, widgets, icons and watch faces, so a user can begin from a ready-made combination of wallpaper, widget and icon styles rather than building a layout from scratch. The stated product principles are "Easy, Handy, Pretty": usable without design knowledge, surfacing daily information and frequently used actions, and providing coordinated visual elements. Onboarding is described in three steps — download the app from the App Store, browse templates or start from scratch, then add photos and apply frames and filters before placing the widget on the home screen.
Business model
The app is distributed directly to consumers through Apple's App Store and is offered as a free download.
Traction
The company's site reports more than 60 million downloads, over 2 million monthly users, a 4.8 App Store rating and more than 700,000 App Store reviews, and describes the app as rated first for iOS customization.
▸Full profile — market position, technology, go-to-market
Market position
Presented as a leading iOS home screen customization app, citing a #1 rating for iOS customization and a user base in the millions.
Positions itself as combining photo widgets, everyday utility widgets, decorating tools and matching templates in a single app, with coordinated themes, widgets, icons and wallpapers intended to be used without design skills.
Technology
An iOS application built around Apple's home screen and lock screen widget system, combining widget rendering for multiple data types (photos, calendar, clock, countdowns, notes, to-dos, battery, quotes, shortcuts, horoscopes) with an in-app photo editor for frames, filters, fonts, colors, cropping, margins, stickers and rotation, plus a template library for themes, wallpapers, moving wallpapers, icons and watch faces.
Go-to-market
Direct-to-consumer acquisition via the Apple App Store, supported by a marketing website that details individual widget, decorating and template features and directs visitors to a free download.
iPhone users who want to personalize their Home Screen and Lock Screen appearance, including those without design or technical experience.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Photowidgetphotowidget.net · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Photowidget do?
- PhotoWidget is an iOS app for customizing iPhone home and lock screens with photo widgets, utility widgets, and templates.
- Who are Photowidget's investors?
- Photowidget's investors include SM Culture Partners.